Question 1

Several artists in Charleston, South Carolina, have created an arrangement to sell their paintings.They have set up an art gallery in downtown Charleston so tourists and art lovers can look at their paintings and buy the ones they like.Each artist takes a turn acting as the sales clerk at the gallery.In terms of the marketing channel, the artist who is on duty in the gallery is acting as a(n)  _________.

Accepted Answer

A)  ultimate consumer
B)  retailer
C)  wholesaler
D)  brokerage firm
E)  end userF) A) and D)
G) C) and E)

Question 2

Inventory management systems that are designed to reduce the retailer's lead time for receiving merchandise which then lowers a retailer's inventory investment, improves customer service levels, and reduces logistics expense Is referred to as

Accepted Answer

A)  order replenishment systems.
B)  quick response systems.
C)  alacrity systems.
D)  minimum-inventory systems.
E)  web-based response systems.F) A) and D)
G) D) and E)

Question 3

In a direct channel, all channel functions are performed by _________.

Accepted Answer

A)  retailers
B)  wholesalers
C)  producers
D)  brokers and agents
E)  middlemenF) A) and E)
G) B) and D)

Question 4

A variety of terms are used for marketing intermediaries.They vary in specificity and use in consumer and business markets.According to figure 13-1 above, the term that would be used to describe the intermediary in cell "A," would be _________.

Accepted Answer

A)  retailer
B)  middleman
C)  wholesaler
D)  distributor
E)  agent or brokerF) A) and E)
G) B) and E)

Question 5

The three basic functions performed by intermediaries are

Accepted Answer

A)  accommodating functions, logistical functions, and transactional functions.
B)  implementation functions, accommodating functions, and contractual functions.
C)  contractual functions, facilitating functions, and logistical functions.
D)  facilitating functions, accommodating functions, and implementation functions.
E)  transactional functions, logistical functions, and facilitating functions.F) A) and B)
G) B) and D)

Question 6

_________.

Accepted Answer

A)  service-sponsored retail franchise systems
B)  wholesaler-sponsored franchise systems
C)  horizontal-marketing franchise systems
D)  contractual-sponsored franchise systems
E)  customer-generated franchise systemsF) None of the above
G) All of the above

Question 7

Figure 13-4 above, shows the four most common marketing channels for industrial products and services.Cubicle "a" would be a good example of purchasing a _________.

Accepted Answer

A)  boeing aircraft
B)  caterpillar lift truck
C)  john Deer tractor
D)  fencing system
E)  electrical productsF) A) and E)
G) A) and D)

Question 8

In some instances, firms pair multiple channels with a multibrand strategy.The purpose of this strategy would be to __________ of firm's family brand and differentiate the channels.

Accepted Answer

A)  minimize cannibalization
B)  create greater perceived value
C)  disassociate from negative connotations
D)  prevent dilution
E)  create a "backup" channelF) A) and B)
G) All of the above

Question 9

Automakers such as Chrysler, Ford, and General Motors utilize a __________ network.

Accepted Answer

A)  dealer
B)  broker
C)  retailer
D)  distributor
E)  wholesalerF) A) and D)
G) A) and E)

Question 10

Items such as large household appliances that require installation and delivery demonstrate the buyer requirements of _________.

Accepted Answer

A)  information
B)  convenience
C)  variety
D)  pre-or post-sale services
E)  adaptabilityF) A) and C)
G) A) and E)

Question 11

An intermediary that performs a variety of marketing channel functions involving selling, stocking, and delivering a full product assortment and financing, is referred to as a(n)  _________.

Accepted Answer

A)  agent
B)  wholesaler
C)  disintermediary
D)  channel captain
E)  industrial distributorF) B) and C)
G) D) and E)

Question 12

A firm can become a channel captain because it is typically the channel member with the ability to influence the behavior of other members.Influence can take four forms: economic influence; identification with a particular channel member; the legitimate right of one channel member to direct the behavior of other members; and

Accepted Answer

A)  expertise.
B)  longevity in the industry.
C)  familial ties to other channel members.
D)  social interactions with the community at large.
E)  geographic proximity to the manufacturing plant.F) A) and E)
G) D) and E)

Question 13

Assuming business risks in the ownership of inventory that can become obsolete or deteriorate would be an example of a __________ function.

Accepted Answer

A)  transactional
B)  logistical
C)  facilitating
D)  grading
E)  storingF) A) and E)
G) C) and D)

Question 14

As the level of customer service increases, what happens to total logistics costs?

Accepted Answer

Studies indicate that service costs grow...

Question 15

Which type of distribution lies between the two distribution extremes and means that a firm selects a few retail outlets in a specific geographical area to carry its products?

Accepted Answer

A)  intensive distribution
B)  extensive distribution
C)  selective distribution
D)  exclusive distribution
E)  concentrated distributionF) B) and D)
G) B) and E)

Question 16

What is a channel captain? What is its function when there is channel conflict?

Accepted Answer

Conflict can have destructive effects on...

Question 17

An intermediary who sells to consumers is referred to as a(n)  _________.

Accepted Answer

A)  agent
B)  broker
C)  retailer
D)  wholesaler
E)  distributorF) B) and C)
G) A) and B)

Question 18

Which of the following would be a source of vertical conflict?

Accepted Answer

A)  if Foot Locker decided to open a retail outlet next to a Nike store in a mall.
B)  if a restaurant served both Coke and Pepsi to its patrons.
C)  if Ansible Technologies Ltd sold its portable planetariums to both colleges and high schools.
D)  if a Mcdonald's franchise wanted to purchase its produce through its own vendor.
E)  if Long John Silver's decided to serve grilled burgers in addition to fish.F) B) and C)
G) A) and E)

Question 19

Channel captain refers to

Accepted Answer

A)  a member of a distribution channel that takes control through hegemony (power is not assigned, but assumed) .
B)  a channel member (producer, wholesaler, or retailer)  who coordinates, directs, and supports other channel members.
C)  a channel team member known for his or her expertise in cutting through red tape.
D)  not a person but a mission statement linking all members of the marketing channel through a common goal.
E)  the senior member (or person with greatest authority)  who represents his or her channel in the distribution chain.F) A) and E)
G) A) and C)

Question 20

Neiman-Marcus is a retailer that many small manufacturers would like to be associated with.A product placement in Neiman-Marcus will increase the prestige of a smaller brand.The source of Neiman-Marcus' power is

Accepted Answer

A)  its economic influence.
B)  its expertise.
C)  its sought-after identification for a particular channel member.
D)  its legitimate rights through contracts.
E)  its longevity as an upscale retailer.F) A) and B)
G) A) and C)

Exam 13: Managing Marketing Channels and Supply Chains

Items such as large household appliances that require installation and delivery demonstrate the buyer requirements of _________.

Correct Answer
verified

Channel captain refers to

Correct Answer
verified

Which of the following would be a source of vertical conflict?

Correct Answer
verified

An intermediary that performs a variety of marketing channel functions involving selling, stocking, and delivering a full product assortment and financing, is referred to as a(n) _________.

Correct Answer
verified

Assuming business risks in the ownership of inventory that can become obsolete or deteriorate would be an example of a __________ function.

Correct Answer
verified

An intermediary who sells to consumers is referred to as a(n) _________.

Correct Answer
verified

Correct Answer
verified

What is a channel captain? What is its function when there is channel conflict?

Correct Answer
verified
Conflict can have destructive effects on...
View Answer

Figure 13-4 above, shows the four most common marketing channels for industrial products and services.Cubicle "a" would be a good example of purchasing a _________.

Correct Answer
verified

Which type of distribution lies between the two distribution extremes and means that a firm selects a few retail outlets in a specific geographical area to carry its products?

Correct Answer
verified

In a direct channel, all channel functions are performed by _________.

Correct Answer
verified

As the level of customer service increases, what happens to total logistics costs?

Correct Answer
verified
Studies indicate that service costs grow...
View Answer

Neiman-Marcus is a retailer that many small manufacturers would like to be associated with.A product placement in Neiman-Marcus will increase the prestige of a smaller brand.The source of Neiman-Marcus' power is

Correct Answer
verified

In some instances, firms pair multiple channels with a multibrand strategy.The purpose of this strategy would be to __________ of firm's family brand and differentiate the channels.

Correct Answer
verified

Correct Answer
verified

A variety of terms are used for marketing intermediaries.They vary in specificity and use in consumer and business markets.According to figure 13-1 above, the term that would be used to describe the intermediary in cell "A," would be _________.

Correct Answer
verified

Automakers such as Chrysler, Ford, and General Motors utilize a __________ network.

Correct Answer
verified

Inventory management systems that are designed to reduce the retailer's lead time for receiving merchandise which then lowers a retailer's inventory investment, improves customer service levels, and reduces logistics expense Is referred to as

Correct Answer
verified

The three basic functions performed by intermediaries are

Correct Answer
verified

_________.

Correct Answer
verified

Exam 13: Managing Marketing Channels and Supply Chains

Items such as large household appliances that require installation and delivery demonstrate the buyer requirements of _________.

Correct AnswerverifiedShow Answer

Channel captain refers to

Correct AnswerverifiedShow Answer

Which of the following would be a source of vertical conflict?

Correct AnswerverifiedShow Answer

An intermediary that performs a variety of marketing channel functions involving selling, stocking, and delivering a full product assortment and financing, is referred to as a(n) _________.

Correct AnswerverifiedShow Answer

Assuming business risks in the ownership of inventory that can become obsolete or deteriorate would be an example of a __________ function.

Correct AnswerverifiedShow Answer

An intermediary who sells to consumers is referred to as a(n) _________.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

What is a channel captain? What is its function when there is channel conflict?

Correct AnswerverifiedConflict can have destructive effects on...View AnswerShow Answer

Figure 13-4 above, shows the four most common marketing channels for industrial products and services.Cubicle "a" would be a good example of purchasing a _________.

Correct AnswerverifiedShow Answer

Which type of distribution lies between the two distribution extremes and means that a firm selects a few retail outlets in a specific geographical area to carry its products?

Correct AnswerverifiedShow Answer

In a direct channel, all channel functions are performed by _________.

Correct AnswerverifiedShow Answer

As the level of customer service increases, what happens to total logistics costs?

Correct AnswerverifiedStudies indicate that service costs grow...View AnswerShow Answer

Neiman-Marcus is a retailer that many small manufacturers would like to be associated with.A product placement in Neiman-Marcus will increase the prestige of a smaller brand.The source of Neiman-Marcus' power is

Correct AnswerverifiedShow Answer

In some instances, firms pair multiple channels with a multibrand strategy.The purpose of this strategy would be to __________ of firm's family brand and differentiate the channels.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

A variety of terms are used for marketing intermediaries.They vary in specificity and use in consumer and business markets.According to figure 13-1 above, the term that would be used to describe the intermediary in cell "A," would be _________.

Correct AnswerverifiedShow Answer

Automakers such as Chrysler, Ford, and General Motors utilize a __________ network.

Correct AnswerverifiedShow Answer

Inventory management systems that are designed to reduce the retailer's lead time for receiving merchandise which then lowers a retailer's inventory investment, improves customer service levels, and reduces logistics expense Is referred to as

Correct AnswerverifiedShow Answer

The three basic functions performed by intermediaries are

Correct AnswerverifiedShow Answer

_________.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified
Conflict can have destructive effects on...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Studies indicate that service costs grow...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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