Question 1

There are three degrees of distribution - one of these being intensive distribution.What is the extreme opposite of this degree of density?

Accepted Answer

A)  exhaustive distribution
B)  thorough distribution
C)  exclusive distribution
D)  selective distribution
E)  concentrated distributionF) A) and B)
G) A) and C)

Question 2

Often companies must choose between a responsive supply chain and an efficient supply chain.Based upon __________ Dell chose a responsive supply chain and walmart chose an efficient supply chain.

Accepted Answer

A)  monetary considerations
B)  limited supplier alternatives
C)  the companies' business missions
D)  a lack of an appropriate channel captain
E)  the specific needs of their customersF) C) and E)
G) A) and B)

Question 3

General motors uses _________, where they licenses dealers in north america to sell their automobiles subject to various sales and service conditions.

Accepted Answer

A)  service-sponsored producer franchise system
B)  service-sponsored retail franchise system
C)  manufacturer-sponsored wholesale system
D)  manufacturer-sponsored retail franchise system
E)  administered vertical marketing systemF) C) and E)
G) C) and D)

Question 4

Driving time, proximity, hours of operation, even the usability of a web site are all examples of which buyer requirement?

Accepted Answer

A)  convenience
B)  information
C)  adaptability
D)  variety
E)  pre-or post-sale servicesF) B) and E)
G) All of the above

Question 5

Which type of contractual vertical marketing system involves small independent retailers forming an organization that operates a wholesale facility cooperatively?

Accepted Answer

A)  service-sponsored retail system
B)  retailer-sponsored cooperative
C)  administered cooperative system
D)  manufacturer-sponsored cooperative
E)  wholesaler-sponsored voluntary chainF) None of the above
G) B) and E)

Question 6

Industrial distributor refers to

Accepted Answer

A)  an intermediary that maintain their own salesforce and perform all channel functions.
B)  an intermediary that deals exclusively with the selling, stocking, and delivery of raw materials used by manufacturers in the production of its products.
C)  an intermediary that deals with a single product line within a single industry.
D)  an intermediary that performs a variety of marketing channel functions involving selling, stocking, and delivering a full product assortment, and financing.
E)  an intermediary that performs functions involving selling, stocking, and deliver of industrial goods but is unable to provide financing due to the normally large expenditures.F) A) and D)
G) C) and E)

Question 7

Another name for order cycle time is

Accepted Answer

A)  physical distribution sequence.
B)  total logistics cycle.
C)  logistical support time.
D)  replenishment time.
E)  billing cycle.F) A) and B)
G) A) and E)

Question 8

What are some specific cost trade-offs that can be made in a logistics system?

Accepted Answer

Logistics attempts to minimize the total...

Question 9

In terms of distribution, when marketing channel members are engaged in financing, grading, marketing information and research, they are performing the __________ function.

Accepted Answer

A)  logistical
B)  transformational
C)  facilitating
D)  implementing
E)  transactionalF) All of the above
G) B) and D)

Question 10

Which type of distribution density is used by Rolls Royce when the car manufacturer maintains only one dealership in any large metropolitan area?

Accepted Answer

A)  intensive distribution
B)  extensive distribution
C)  selective distribution
D)  exclusive distribution
E)  private label distributionF) B) and E)
G) C) and D)

Question 11

Strategic channel alliances refer to

Accepted Answer

A)  an arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product.
B)  a practice whereby one firm's marketing channel is used to sell another firm's products.
C)  the blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online.
D)  an arrangement whereby companies reduce distribution costs by sharing facilities, equipment, and transportation, through collaborative scheduling.
E)  the illegal collaboration between firms to monopolize all forms of transportation in a given area with the intent of blocking another firm's product from entering the region.F) A) and B)
G) A) and C)

Question 12

Small independent retailers forming an organization that operates a wholesale facility cooperatively are referred to as a _________.

Accepted Answer

A)  service-sponsored retail system
B)  administered cooperative system
C)  manufacturer-sponsored cooperative
D)  retailer-sponsored cooperative
E)  wholesaler-sponsored voluntary chainF) D) and E)
G) C) and E)

Question 13

Figure 13-13 
-The package in figure 13-13 above shows a Cheerios box that carries the Nestle` name rather than the familiar General Mills.Explain the channel that is being used and the importance of Cereal Partners Worldwide (CPW).

Accepted Answer

CPW is a strategic alliance designed fro...

Question 14

There are three variations of contractual systems: wholesaler-sponsored voluntary chains, franchise systems, and _________.

Accepted Answer

A)  service-oriented voluntary chains
B)  channel-dominated voluntary chains
C)  distributorship cooperatives
D)  retailer-sponsored cooperatives
E)  inverted-channel franchisingF) C) and D)
G) B) and C)

Question 15

Supply chain managers balance total logistics cost factors against customer service factors.Customer service factors include

Accepted Answer

A)  reliability, flexibility, consistency, and dependability.
B)  time, dependability, communication, and convenience.
C)  consistency, responsiveness, durability, and communication.
D)  time, assurance, responsiveness, and dependability.
E)  convenience, flexibility, time, and value.F) D) and E)
G) A) and E)

Question 16

Inventory management systems that are designed to reduce the retailer's lead time for receiving merchandise which then lowers a retailer's inventory investment, improves customer service levels, and reduces logistic expenses is referred to as _________.

Accepted Answer

A)  efficient consumer response
B)  order replenishment systems
C)  alacrity systems
D)  minimum-inventory systems
E)  web-based response systemsF) B) and E)
G) A) and E)

Question 17

Which statement regarding responsive supply chains is most accurate?

Accepted Answer

A)  responsive supply chains use slower modes of transportation but faster order processing.
B)  responsive supply chains often rely on more expensive express transportation.
C)  responsive supply chains always use the least expensive mode of transportation possible.
D)  responsive supply chains rely on maintaining large inventory warehouses.
E)  responsive supply chains achieve economies of scale by having all inventory stored and sorted at a central location.F) A) and D)
G) A) and E)

Question 18

At the end of a recent year, Solectron, a big Milpitas, California, electronics contractor, made half of its purchases under vendor-managed inventory programs.Solectron

Accepted Answer

A)  used a system in which its suppliers determined the product amount and assortment that should be in stock.
B)  had its suppliers perform all materials handing activities.
C)  authorized its suppliers to eliminate as many wholesaling functions as possible from the supply chain.
D)  authorized the use of distribution centers to provide quicker customer response times.
E)  balanced its total logistics cost by eliminating the convenience service factor.F) C) and D)
G) A) and E)

Question 19

Dependability is the consistency of replenishment.This is important to all firms in a supply chain and to consumers.It can be broken into three elements: consistent lead time, complete delivery, and _________.

Accepted Answer

A)  honest and accurate pricing
B)  quality products
C)  a well-informed delivery staff
D)  product warranties
E)  safe deliveryF) A) and D)
G) All of the above

Question 20

Convenience refers to

Accepted Answer

A)  the concept that there should be a minimum of effort on the part of the buyer in doing business with the seller.
B)  the product or service should be available 24 hours a day, 7 days a week, and 365 days a year.
C)  the concept that all task required to make an exchange are the sole responsibility of the seller.
D)  the concept that an exchange requires equal effort on the parts of both the buyer and seller.
E)  the logistical services provided by supplier network.F) A) and C)
G) A) and D)

Exam 13: Managing Marketing Channels and Supply Chains

Small independent retailers forming an organization that operates a wholesale facility cooperatively are referred to as a _________.

Correct AnswerverifiedShow Answer

In terms of distribution, when marketing channel members are engaged in financing, grading, marketing information and research, they are performing the __________ function.

Correct AnswerverifiedShow Answer

There are three variations of contractual systems: wholesaler-sponsored voluntary chains, franchise systems, and _________.

Correct AnswerverifiedShow Answer

Industrial distributor refers to

Correct AnswerverifiedShow Answer

Which type of contractual vertical marketing system involves small independent retailers forming an organization that operates a wholesale facility cooperatively?

Correct AnswerverifiedShow Answer

Dependability is the consistency of replenishment.This is important to all firms in a supply chain and to consumers.It can be broken into three elements: consistent lead time, complete delivery, and _________.

Correct AnswerverifiedShow Answer

Often companies must choose between a responsive supply chain and an efficient supply chain.Based upon __________ Dell chose a responsive supply chain and walmart chose an efficient supply chain.

Correct AnswerverifiedShow Answer

Supply chain managers balance total logistics cost factors against customer service factors.Customer service factors include

Correct AnswerverifiedShow Answer

General motors uses _________, where they licenses dealers in north america to sell their automobiles subject to various sales and service conditions.

Correct AnswerverifiedShow Answer

What are some specific cost trade-offs that can be made in a logistics system?

Correct AnswerverifiedLogistics attempts to minimize the total...View AnswerShow Answer

Which statement regarding responsive supply chains is most accurate?

Correct AnswerverifiedShow Answer

Figure 13-13 -The package in figure 13-13 above shows a Cheerios box that carries the Nestle` name rather than the familiar General Mills.Explain the channel that is being used and the importance of Cereal Partners Worldwide (CPW).

Correct AnswerverifiedCPW is a strategic alliance designed fro...View AnswerShow Answer

At the end of a recent year, Solectron, a big Milpitas, California, electronics contractor, made half of its purchases under vendor-managed inventory programs.Solectron

Correct AnswerverifiedShow Answer

There are three degrees of distribution - one of these being intensive distribution.What is the extreme opposite of this degree of density?

Correct AnswerverifiedShow Answer

Another name for order cycle time is

Correct AnswerverifiedShow Answer

Strategic channel alliances refer to

Correct AnswerverifiedShow Answer

Inventory management systems that are designed to reduce the retailer's lead time for receiving merchandise which then lowers a retailer's inventory investment, improves customer service levels, and reduces logistic expenses is referred to as _________.

Correct AnswerverifiedShow Answer

Which type of distribution density is used by Rolls Royce when the car manufacturer maintains only one dealership in any large metropolitan area?

Correct AnswerverifiedShow Answer

Driving time, proximity, hours of operation, even the usability of a web site are all examples of which buyer requirement?

Correct AnswerverifiedShow Answer

Convenience refers to

Correct AnswerverifiedShow Answer

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Logistics attempts to minimize the total...
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CPW is a strategic alliance designed fro...
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