Question 1

The product strategy of selling virtually the same product in other countries is referred to as

Accepted Answer

A)  product extension.
B)  global distribution.
C)  limited adaptation.
D)  product assimilation.
E)  product integration.F) B) and C)
G) A) and E)

Question 2

The reverence that Japan shows towards its elderly is an example of the nation's __________.

Accepted Answer

A)  values
B)  beliefs
C)  customs
D)  religion
E)  cultural diversityF) B) and D)
G) B) and C)

Question 3

Companies that use a(n)  ___________ marketing strategy have as many different product variations, brand names, and advertising programs as countries in which they do business.

Accepted Answer

A)  ethnocentric
B)  multidomestic
C)  transnational
D)  polycentric
E)  internationalF) C) and D)
G) A) and E)

Question 4

Global marketing strategy refers to

Accepted Answer

A)  the strategy of transnational firms not to employ adaptive marketing techniques when there are cultural differences, but to redefine their target markets instead.
B)  the strategy of transnational firms not to employ adaptive marketing techniques when there are cultural differences, but to redirect their marketing resources towards customer education.
C)  the strategy of transnational firms that employ the practice of standardizing marketing activities when there are cultural similarities and adapting them when cultures differ.
D)  the strategy of seeking out already established firms in other nations and selling them the rights to manufacture and distribute the firm's products through the host nation's established infrastructure.
E)  the strategy currently used by most U.S.domestic firms that when entering a new international market to select products that require the least amount of product adaptation or consumer education.F) D) and E)
G) A) and E)

Question 5

FIGURE 7-9 
-Figure 7-9 above outlines the distribution channels through which a product manufactured in one country must travel to reach its destination in another country.Cubicle "E" identifies the

Accepted Answer

A)  seller.
B)  seller's international marketing headquarters.
C)  channels between nations.
D)  channels within foreign nations.
E)  final consumer.F) B) and C)
G) A) and B)

Question 6

Lever Europe, a division of Unilever, markets its fabric softener known as Snuggle in the United States in 10 European countries under seven brand names, including Kuschelweich in German, Coccolino in Italy, and Mimosin in France.These products have different packages, different advertising programs, and occasionally different formulas.From this information we can assume that Lever Europe is a(n)  __________ company.

Accepted Answer

A)  ethnocentric
B)  multidomestic
C)  transnational
D)  polycentric
E)  internationalF) C) and D)
G) A) and E)

Question 7

Since global marketing is affected by economic considerations, a scan of the global marketplace should include an assessment of the economic infrastructure in different countries, recognition of a country's currency exchange rates, and

Accepted Answer

A)  an analysis of cultural diversity within the country under consideration.
B)  regulatory constraints regarding contracts, mergers, and partnerships.
C)  an assessment of language differences including dialect variation.
D)  measurement of consumer income in different countries.
E)  political and ideological differences between the countries involved.F) A) and B)
G) A) and C)

Question 8

A permanent institution that sets rules governing trade between its members through a panel of trade experts who decide on trade disputes between members and issue binding decisions is referred to as the __________.

Accepted Answer

A)  League of Nations
B)  World Trade Organization (WTO) 
C)  Association for Commerce Equity (AC
E)  
D)  United Nations Board of Trade (UNBT) 
E)  Global Better Business BureauF) B) and C)
G) C) and E) B

Question 9

Which of the following statements about the World Trade Organization (WTO)  is most accurate?

Accepted Answer

A)  The World Trade organization is a temporary group that meets on an as needed basis.
B)  The 153 member countries of the WTO account for approximately 55% of world trade.
C)  The WTO sets rules governing trade between its members and the remainder of the world.
D)  The WTO uses panels of trade experts who can issue binding decisions.
E)  The WTO was formed by the United Nations.F) C) and D)
G) A) and B)

Question 10

Government taxes on goods or services entering a country that primarily serve to raise prices on imports are referred to as

Accepted Answer

A)  tariffs.
B)  quotas.
C)  GATT taxes.
D)  foreign excise taxes.
E)  exchange subsidies.F) A) and C)
G) B) and E)

Question 11

FIGURE 7-6 
-According to Figure 7-6 above, points "B" and "C" would most likely be __________ and __________ respectively.

Accepted Answer

A)  exporting; licensing
B)  licensing, joint venture
C)  joint venture, direct investment
D)  exporting, direct investment
E)  exporting; joint ventureF) B) and C)
G) A) and E)

Question 12

Tricon was the restaurant division of PepsiCo until it was spun off in 1997.Since then Tricon has opened 6,000 KFC restaurants abroad.It has 158 in Indonesia and more than 500 restaurants in China.All are locally owned, and the owner pays a fee to Tricon.Tricon is engaged in

Accepted Answer

A)  direct exporting.
B)  indirect exporting.
C)  licensing.
D)  contract manufacturing.
E)  foreign assembly.F) C) and D)
G) B) and C)

Question 13

Three types of companies populate and compete in the global marketplace: international firms, multinational firms, and __________ firms.

Accepted Answer

A)  multi-ethnic
B)  transnational
C)  polycentric
D)  ethnocentric
E)  decentralizedF) A) and E)
G) B) and E)

Question 14

Since global marketing is affected by economic considerations, a scan of the global marketplace should include a measurement of consumer income in different countries, and recognition of a country's currency exchange rate, and

Accepted Answer

A)  an analysis of cultural diversity within the country under consideration.
B)  regulatory constraints regarding contracts, mergers, and partnerships.
C)  an assessment of language differences including dialect variation.
D)  political and ideological differences between the countries involved.
E)  an assessment of the economic infrastructure in these different countries.F) B) and D)
G) A) and B) E

Question 15

Two-thirds of the commercial transactions in Russia involve non-monetary forms of payment.This is a function of the country's __________.

Accepted Answer

A)  capital infrastructure
B)  political infrastructure
C)  economic infrastructure
D)  geopolitical network
E)  financial exchange systemF) All of the above
G) B) and D)

Question 16

If your primary motive were to raise prices on imports, would you use tariffs or quotas? Why?

Accepted Answer

If your primary motive were to raise pri...

Question 17

Which of the following statements about bribery is most accurate?

Accepted Answer

A)  Bribes, kickbacks, and payoffs offered to entice someone to commit an illegal or improper act are deemed corrupt in some cultures but not in others.
B)  The world's major exporting nations have agreed to make bribery of foreign government officials a national offense.
C)  Bribery paid to foreign companies is in some cases, a tax-deductible expense in the United States.
D)  It is a crime for U.S.corporations to bribe an official of a foreign government or political party unless preapproved by the U.S.judiciary.
E)  It is illegal for a U.S.corporation to bribe an official of a foreign government or political party to obtain or retain business in a foreign country.F) None of the above
G) B) and E)

Question 18

Most companies become involved in direct exporting when

Accepted Answer

A)  foreign governments believe that they will benefit the most from allowing the entry of direct exports.
B)  emerging markets in foreign countries become economically viable.
C)  they believe their volume of sales will be sufficiently large and easy to obtain so that they do not require intermediaries.
D)  when the domestic market become saturated with competing products and services.
E)  evolving technologies in foreign countries come online.F) C) and D)
G) A) and C)

Question 19

direct investment.

Accepted Answer

A)  macrofinancing
B)  microfinancing
C)  franchising
D)  licensing
E)  collateralF) A) and E)
G) A) and C) D

Question 20

FIGURE 7-9 
-Figure 7-9 above outlines the distribution channels through which a product manufactured in one country must travel to reach its destination in another country.Cubicle "A" involves the

Accepted Answer

A)  seller.
B)  seller's international marketing headquarters.
C)  channels between nations.
D)  channels within foreign nations.
E)  final customer.F) C) and D)
G) D) and E)

Exam 7: Understanding and Reaching Global Consumers and Markets

The product strategy of selling virtually the same product in other countries is referred to as

Correct Answer
verified

The reverence that Japan shows towards its elderly is an example of the nation's __________.

Correct Answer
verified

Companies that use a(n) ___________ marketing strategy have as many different product variations, brand names, and advertising programs as countries in which they do business.

Correct Answer
verified

Global marketing strategy refers to

Correct Answer
verified

FIGURE 7-9 -Figure 7-9 above outlines the distribution channels through which a product manufactured in one country must travel to reach its destination in another country.Cubicle "E" identifies the

Correct Answer
verified

Correct Answer
verified

Since global marketing is affected by economic considerations, a scan of the global marketplace should include an assessment of the economic infrastructure in different countries, recognition of a country's currency exchange rates, and

Correct Answer
verified

A permanent institution that sets rules governing trade between its members through a panel of trade experts who decide on trade disputes between members and issue binding decisions is referred to as the __________.

Correct Answer
verified
B

Which of the following statements about the World Trade Organization (WTO) is most accurate?

Correct Answer
verified

Government taxes on goods or services entering a country that primarily serve to raise prices on imports are referred to as

Correct Answer
verified

FIGURE 7-6 -According to Figure 7-6 above, points "B" and "C" would most likely be and respectively.

Correct Answer
verified

Tricon was the restaurant division of PepsiCo until it was spun off in 1997.Since then Tricon has opened 6,000 KFC restaurants abroad.It has 158 in Indonesia and more than 500 restaurants in China.All are locally owned, and the owner pays a fee to Tricon.Tricon is engaged in

Correct Answer
verified

Three types of companies populate and compete in the global marketplace: international firms, multinational firms, and __________ firms.

Correct Answer
verified

Since global marketing is affected by economic considerations, a scan of the global marketplace should include a measurement of consumer income in different countries, and recognition of a country's currency exchange rate, and

Correct Answer
verified
E

Two-thirds of the commercial transactions in Russia involve non-monetary forms of payment.This is a function of the country's __________.

Correct Answer
verified

If your primary motive were to raise prices on imports, would you use tariffs or quotas? Why?

Correct Answer
verified
If your primary motive were to raise pri...
View Answer

Which of the following statements about bribery is most accurate?

Correct Answer
verified

Most companies become involved in direct exporting when

Correct Answer
verified

direct investment.

Correct Answer
verified
D

FIGURE 7-9 -Figure 7-9 above outlines the distribution channels through which a product manufactured in one country must travel to reach its destination in another country.Cubicle "A" involves the

Correct Answer
verified

Exam 7: Understanding and Reaching Global Consumers and Markets

The product strategy of selling virtually the same product in other countries is referred to as

Correct AnswerverifiedShow Answer

The reverence that Japan shows towards its elderly is an example of the nation's __________.

Correct AnswerverifiedShow Answer

Companies that use a(n) ___________ marketing strategy have as many different product variations, brand names, and advertising programs as countries in which they do business.

Correct AnswerverifiedShow Answer

Global marketing strategy refers to

Correct AnswerverifiedShow Answer

FIGURE 7-9 -Figure 7-9 above outlines the distribution channels through which a product manufactured in one country must travel to reach its destination in another country.Cubicle "E" identifies the

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Since global marketing is affected by economic considerations, a scan of the global marketplace should include an assessment of the economic infrastructure in different countries, recognition of a country's currency exchange rates, and

Correct AnswerverifiedShow Answer

A permanent institution that sets rules governing trade between its members through a panel of trade experts who decide on trade disputes between members and issue binding decisions is referred to as the __________.

Correct AnswerverifiedB

Which of the following statements about the World Trade Organization (WTO) is most accurate?

Correct AnswerverifiedShow Answer

Government taxes on goods or services entering a country that primarily serve to raise prices on imports are referred to as

Correct AnswerverifiedShow Answer

FIGURE 7-6 -According to Figure 7-6 above, points "B" and "C" would most likely be __________ and __________ respectively.

Correct AnswerverifiedShow Answer

Tricon was the restaurant division of PepsiCo until it was spun off in 1997.Since then Tricon has opened 6,000 KFC restaurants abroad.It has 158 in Indonesia and more than 500 restaurants in China.All are locally owned, and the owner pays a fee to Tricon.Tricon is engaged in

Correct AnswerverifiedShow Answer

Three types of companies populate and compete in the global marketplace: international firms, multinational firms, and __________ firms.

Correct AnswerverifiedShow Answer

Since global marketing is affected by economic considerations, a scan of the global marketplace should include a measurement of consumer income in different countries, and recognition of a country's currency exchange rate, and

Correct AnswerverifiedE

Two-thirds of the commercial transactions in Russia involve non-monetary forms of payment.This is a function of the country's __________.

Correct AnswerverifiedShow Answer

If your primary motive were to raise prices on imports, would you use tariffs or quotas? Why?

Correct AnswerverifiedIf your primary motive were to raise pri...View AnswerShow Answer

Which of the following statements about bribery is most accurate?

Correct AnswerverifiedShow Answer

Most companies become involved in direct exporting when

Correct AnswerverifiedShow Answer

direct investment.

Correct AnswerverifiedD

FIGURE 7-9 -Figure 7-9 above outlines the distribution channels through which a product manufactured in one country must travel to reach its destination in another country.Cubicle "A" involves the

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
B

Correct Answer
verified

Correct Answer
verified

FIGURE 7-6 -According to Figure 7-6 above, points "B" and "C" would most likely be and respectively.

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
E

Correct Answer
verified

Correct Answer
verified
If your primary motive were to raise pri...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
D

Correct Answer
verified