Question 1

Febreeze is an odor-controlling spray that is manufactured by Procter & Gamble.When Febreeze was introduced, it was tagged as a pet killer by people in a chat room and the rumor spread.If Procter & Gamble had not been so convinced it was a potentially very successful product, Febreeze could have been deleted from the P&G product line as a result of

Accepted Answer

A)  negative word of mouth.
B)  a lack of back translation.
C)  cultural insensitivity.
D)  consumer ethnocentrism.
E)  misinformed business strategy.F) All of the above
G) A) and E)

Question 2

Which problem solving variation would likely be used for clothing, sheets and towels, or electric can openers?

Accepted Answer

A)  routine response behavior
B)  limited problem solving
C)  extended problem solving
D)  simulated selection
E)  integrated problem solvingF) C) and D)
G) A) and C)

Question 3

FIGURE 5-7 
-The book, The Secret Sales Pitch: An Overview of Subliminal Advertising, whose cover is shown in Figure 5-7 above, is about subliminal messages, which reflects a person's __________ influences.

Accepted Answer

A)  psychological
B)  sociocultural
C)  situational
D)  acculturation
E)  valueF) A) and B)
G) A) and C)

Question 4

A person's consistent behaviors or responses to recurring situations is referred to as

Accepted Answer

A)  motivation.
B)  purchase process.
C)  culture.
D)  perception.
E)  personality.F) C) and E)
G) D) and E)

Question 5

Those needs that are represented by the need for achievement, status, prestige, and self-respect are referred to as __________ needs.

Accepted Answer

A)  safety
B)  social
C)  personal
D)  physiological
E)  self-actualizationF) A) and B)
G) B) and E)

Question 6

Which of the following statements about family decision making is most accurate?

Accepted Answer

A)  The use of joint decision making is directly related to the educational levels achieved by the spouses.
B)  Most of the decisions made about cars, vacation, and homes, are made by husbands.
C)  The two types of family decision making are joint and autonomous.
D)  With autonomous decision making, the husband would make all the decisions about groceries, medicine, and car maintenance.
E)  Women have little influence when it comes to men's clothing purchases except when purchasing socks or ties.F) B) and C)
G) B) and D)

Question 7

Attitude refers to

Accepted Answer

A)  a person's consistent behaviors or responses to recurring situations.
B)  a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way.
C)  the process by which an individual selects, organizes, and interprets information to create a meaningful picture of the world.
D)  a mode of living that is identified by how people spend their time and resources, what they consider important in their environment, and what they think of themselves and the world around them.
E)  those qualities that either attract or repel other members of a person's personal, social, or professional environment.F) D) and E)
G) C) and E)

Question 8

Considerable research has documented that in many product categories, consumers are unable to distinguish among brands when given blind tests (i.e.taste or use of the products without labels) .Such products include cigarettes, beer, liquors, and cosmetics.Nonetheless, even when prices are similar, consumers have strong preferences for specific brands of these products.This strong brand preference is the result of

Accepted Answer

A)  extended problem solving.
B)  limited problem solving.
C)  routine problem solving.
D)  high-involvement problem solving.
E)  personal problem solving.F) B) and E)
G) None of the above

Question 9

Subgroups within the larger, or national, culture with unique values, ideas, and attitudes are referred to as

Accepted Answer

A)  reference groups.
B)  family life-cycle stages.
C)  dissociative groups.
D)  subcultures.
E)  normative groups.F) A) and B)
G) A) and C)

Question 10

Keisha is buying a new car in keeping with her role as the newest vice president of her company.She was overheard telling a co-worker, "The Volvo has reclining bucket seats, but the Cadillac has front and back stereo speakers." Keisha is currently in which stage of the purchase decision process?

Accepted Answer

A)  problem recognition
B)  information search
C)  alternative evaluation
D)  purchase decision
E)  postpurchase evaluationF) A) and C)
G) C) and D)

Question 11

Most people already know TUMS, a popular antacid, contains calcium.Today, TUMS antacid stresses both the benefits of calcium itself and the fact that TUMS can be used as a calcium supplement.The new promotion is changing attitudes toward TUMS by

Accepted Answer

A)  changing beliefs about the extent to which TUMS has a specific attribute.
B)  changing the perceived importance of a specific attribute.
C)  providing stimulus generalization to prospective buyers.
D)  adding a new attribute.
E)  reducing perceived risk.F) A) and E)
G) A) and B)

Question 12

FIGURE 5-2 
-In Figure 5-2 above a number of factors are listed such as display, navigation, voice quality, and battery life.These are typical __________ for smart phones.

Accepted Answer

A)  considerations
B)  evaluative criteria
C)  information bits
D)  quality considerations
E)  value sourcesF) None of the above
G) B) and D)

Question 13

There are five stages in the purchase decision process.The fourth stage is __________.

Accepted Answer

A)  information search
B)  purchase decision
C)  alternative evaluation
D)  postpurchase behavior
E)  problem recognitionF) C) and D)
G) B) and E)

Question 14

Who are Barry, Jill, Carrie and Buzz, and Ray to Best Buy?

Accepted Answer

A)  top sellers (each selling over $1 million in merchandise)  awarded for customer service
B)  code names for specific strategies to deal with the 5 major types of customer complaints
C)  examples of the five segments of customers who shop at Best Buy
D)  advertising characters (cartoon)  representing types of products (i.e.Jill the "chill" refrigerator and Buzz the media center) 
E)  winners of the new product innovation contest for 2004-2009F) A) and D)
G) All of the above

Question 15

Five situational influences have an impact on a consumer's purchase decision process: purchase task, temporal effects, physical surroundings, antecedent states, and __________.

Accepted Answer

A)  competition
B)  self-worth
C)  perceived value
D)  independent variables
E)  social surroundingsF) A) and D)
G) A) and B)

Question 16

FIGURE 5-5 
-According to Figure 5-5 above, status is an example of a __________ need.

Accepted Answer

A)  self-actualization
B)  personal
C)  social
D)  safety
E)  physiologicalF) B) and D)
G) B) and E)

Question 17

FIGURE 5-6 
-According to Figure 5-6 above, the need for freedom from harm and financial security would be found in level

Accepted Answer

A)  A
B)  B
C)  C
D)  D
E)  EF) B) and C)
G) All of the above

Question 18

Consumers with credit cards

Accepted Answer

A)  are less influenced by physical surrounding than those who pay by cash or check.
B)  are less likely to make major purchases since they fear excessive debt.
C)  purchase more than those who purchase with cash or debit cards.
D)  purchase less than those who purchase with cash or debit cards.
E)  purchase less when accompanied by children than when in the company of other adults.F) C) and E)
G) A) and E)

Question 19

When General Motors started selling its Saturn cars, it announced that the cars would have a non-negotiable price.There would be no negotiations.A customer who wanted to buy a Saturn would pay the posted price.General Motors probably adopted this pricing policy because

Accepted Answer

A)  the industry was discussing the abandonment of self-regulation practices.
B)  women have an intense dislike of price negotiation, yet still want to buy a car.
C)  many recent immigrants into the United States were not accustomed to negotiation.
D)  women distrust men in general; car salesmen in particular.
E)  a sluggish economy guaranteed that negotiations would produce a less than adequate return on investment.F) C) and D)
G) A) and E)

Question 20

Bob's friend Mike turns 21 next week and will have a party.Bob decided to purchase an MP 3 player as a present.Because they like the same music Bob scanned his memory for various brand options.This is an example of what part of the consumer purchase decision process?

Accepted Answer

A)  memorization
B)  external search
C)  evaluative criteria
D)  antecedent states
E)  internal searchF) C) and D)
G) All of the above

Exam 5: Understanding Consumer Behavior

A person's consistent behaviors or responses to recurring situations is referred to as

Correct Answer
verified

Who are Barry, Jill, Carrie and Buzz, and Ray to Best Buy?

Correct Answer
verified

Which problem solving variation would likely be used for clothing, sheets and towels, or electric can openers?

Correct Answer
verified

Attitude refers to

Correct Answer
verified

Five situational influences have an impact on a consumer's purchase decision process: purchase task, temporal effects, physical surroundings, antecedent states, and __________.

Correct Answer
verified

When General Motors started selling its Saturn cars, it announced that the cars would have a non-negotiable price.There would be no negotiations.A customer who wanted to buy a Saturn would pay the posted price.General Motors probably adopted this pricing policy because

Correct Answer
verified

Consumers with credit cards

Correct Answer
verified

There are five stages in the purchase decision process.The fourth stage is __________.

Correct Answer
verified

Keisha is buying a new car in keeping with her role as the newest vice president of her company.She was overheard telling a co-worker, "The Volvo has reclining bucket seats, but the Cadillac has front and back stereo speakers." Keisha is currently in which stage of the purchase decision process?

Correct Answer
verified

Bob's friend Mike turns 21 next week and will have a party.Bob decided to purchase an MP 3 player as a present.Because they like the same music Bob scanned his memory for various brand options.This is an example of what part of the consumer purchase decision process?

Correct Answer
verified

Most people already know TUMS, a popular antacid, contains calcium.Today, TUMS antacid stresses both the benefits of calcium itself and the fact that TUMS can be used as a calcium supplement.The new promotion is changing attitudes toward TUMS by

Correct Answer
verified

Correct Answer
verified

FIGURE 5-5 -According to Figure 5-5 above, status is an example of a __________ need.

Correct Answer
verified

Correct Answer
verified

Those needs that are represented by the need for achievement, status, prestige, and self-respect are referred to as __________ needs.

Correct Answer
verified

FIGURE 5-2 -In Figure 5-2 above a number of factors are listed such as display, navigation, voice quality, and battery life.These are typical __________ for smart phones.

Correct Answer
verified

FIGURE 5-7 -The book, The Secret Sales Pitch: An Overview of Subliminal Advertising, whose cover is shown in Figure 5-7 above, is about subliminal messages, which reflects a person's __________ influences.

Correct Answer
verified

FIGURE 5-6 -According to Figure 5-6 above, the need for freedom from harm and financial security would be found in level

Correct Answer
verified

Subgroups within the larger, or national, culture with unique values, ideas, and attitudes are referred to as

Correct Answer
verified

Which of the following statements about family decision making is most accurate?

Correct Answer
verified

Exam 5: Understanding Consumer Behavior

A person's consistent behaviors or responses to recurring situations is referred to as

Correct AnswerverifiedShow Answer

Who are Barry, Jill, Carrie and Buzz, and Ray to Best Buy?

Correct AnswerverifiedShow Answer

Which problem solving variation would likely be used for clothing, sheets and towels, or electric can openers?

Correct AnswerverifiedShow Answer

Attitude refers to

Correct AnswerverifiedShow Answer

Five situational influences have an impact on a consumer's purchase decision process: purchase task, temporal effects, physical surroundings, antecedent states, and __________.

Correct AnswerverifiedShow Answer

When General Motors started selling its Saturn cars, it announced that the cars would have a non-negotiable price.There would be no negotiations.A customer who wanted to buy a Saturn would pay the posted price.General Motors probably adopted this pricing policy because

Correct AnswerverifiedShow Answer

Consumers with credit cards

Correct AnswerverifiedShow Answer

There are five stages in the purchase decision process.The fourth stage is __________.

Correct AnswerverifiedShow Answer

Keisha is buying a new car in keeping with her role as the newest vice president of her company.She was overheard telling a co-worker, "The Volvo has reclining bucket seats, but the Cadillac has front and back stereo speakers." Keisha is currently in which stage of the purchase decision process?

Correct AnswerverifiedShow Answer

Bob's friend Mike turns 21 next week and will have a party.Bob decided to purchase an MP 3 player as a present.Because they like the same music Bob scanned his memory for various brand options.This is an example of what part of the consumer purchase decision process?

Correct AnswerverifiedShow Answer

Most people already know TUMS, a popular antacid, contains calcium.Today, TUMS antacid stresses both the benefits of calcium itself and the fact that TUMS can be used as a calcium supplement.The new promotion is changing attitudes toward TUMS by

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

FIGURE 5-5 -According to Figure 5-5 above, status is an example of a __________ need.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Those needs that are represented by the need for achievement, status, prestige, and self-respect are referred to as __________ needs.

Correct AnswerverifiedShow Answer

FIGURE 5-2 -In Figure 5-2 above a number of factors are listed such as display, navigation, voice quality, and battery life.These are typical __________ for smart phones.

Correct AnswerverifiedShow Answer

FIGURE 5-7 -The book, The Secret Sales Pitch: An Overview of Subliminal Advertising, whose cover is shown in Figure 5-7 above, is about subliminal messages, which reflects a person's __________ influences.

Correct AnswerverifiedShow Answer

FIGURE 5-6 -According to Figure 5-6 above, the need for freedom from harm and financial security would be found in level

Correct AnswerverifiedShow Answer

Subgroups within the larger, or national, culture with unique values, ideas, and attitudes are referred to as

Correct AnswerverifiedShow Answer

Which of the following statements about family decision making is most accurate?

Correct AnswerverifiedShow Answer

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