Question 1

Which generational cohort is part of the graying of America? Describe the interests and lifestyles of this cohort and why it is important to marketers.

Accepted Answer

Today there are approximately 40 million...

Question 2

Boeing, United Technologies, and Lockheed Martin control the U.S.defense contractor industry.The defense contractor industry is an example of a(n)

Accepted Answer

A)  oligopoly.
B)  trilateral monopoly.
C)  unfair trade practice.
D)  purely competitive position.
E)  monopolistic competition position.F) A) and C)
G) B) and E)

Question 3

Give examples of how the five environmental forces affect the marketing environment.

Accepted Answer

This question can be made a little more ...

Question 4

The Lanham Act cannot protect the rights to a trademark if

Accepted Answer

A)  the company is accused of violating the Sherman Antitrust Act.
B)  the product patent is less than 17 years old.
C)  the name or symbol has become generic.
D)  the statute of limitations has run out.
E)  the government refuses to enforce violations.F) A) and B)
G) C) and E)

Question 5

What is environmental scanning? Using the five environmental forces that affect organizations, describe considerations for conducting environmental scanning for a new model of automobile.

Accepted Answer

Environmental scanning involves the acqu...

Question 6

Small businesses make up the majority of the competitive landscape for most businesses.There are approximately __________ small businesses in the United States.

Accepted Answer

A)  19 million
B)  29 million
C)  39 million
D)  49 million
E)  59 millionF) All of the above
G) A) and B)

Question 7

There were four steps in the GPS revolution.First new technologies were developed and became readily available; second, regulatory changes were made allowing cell phone frequencies and former military technologies available for commercial use; third, competitive forces developed new products and services; and finally __________.

Accepted Answer

A)  demand exceeded production capabilities
B)  profits exceeded costs and GPS units became cash cows
C)  GPS technology became a necessity rather than a luxury
D)  consumers changed becoming "geo-enthusiasts"
E)  the International Agreement for Space Communication (IAS
C)   allowed placement of additional satellites for use by all nationsF) B) and E)
G) A) and E)

Question 8

Technological advances are difficult to predict, however, four new technologies that are expected to have impact on marketing within the next few years include

Accepted Answer

A)  nanotechnology, biotechnology, cloud computing, and wireless power.
B)  biotechnology, radiography, stellar imaging, and crystal power.
C)  bio-imaging, wireless power, radiography, and solar power.
D)  chemical vaporization, biotechnology, radiation spectrum analysis, and bio-fuels.
E)  neuron technology, radiation spectrum analysis, cloud computing, and wireless power.F) None of the above
G) B) and C)

Question 9

Technological advances are difficult to predict.One great advance can surpass another in a short period of time.Even today's state-of-the-art plasma screen television can be affected or replaced by new technology such as __________.

Accepted Answer

A)  nanotechnology
B)  biotechnology
C)  cloud computing
D)  live mobile TV
E)  intuitive technologyF) B) and E)
G) B) and D)

Question 10

Policy makers at the Federal Reserve in the United States level believe it takes a far bigger swing in unemployment to affect inflation than it did 25 years ago.Now, when inflation fluctuates, they are more likely to blame other factors such as the price of oil.This is an example of a(n)  __________ environmental force.

Accepted Answer

A)  social
B)  legal
C)  regulatory
D)  competitive
E)  economicF) A) and B)
G) B) and E)

Question 11

Coca-Cola hired brand police to make sure that the Coca-Cola brand name and logo are not used without written permission.Why is Coca-Cola so rigorous in protecting its trademark?

Accepted Answer

A)  Coca-Cola risks losing its generic status.
B)  The government will file charges for trademark infringement only if the owner of the trademark has documented proof of wrongdoing.
C)  The Lanham Act conferred ownership of the Coke name and other trademarked property to the Coca-Cola Company.
D)  In order to maintain the use of its widely recognizable trademark, Coca-Cola must prevent the name from becoming generic.
E)  By protecting its trademark, Coca-Cola is protecting the entire soft drink industry from indirect competition.F) D) and E)
G) A) and D)

Question 12

Which of the following statements regarding environmental scanning is the most accurate?

Accepted Answer

A)  Environmental scanning changes the marketing environment.
B)  Environmental scanning identifies and interprets potential trends.
C)  Environmental scanning should be done at least every five years.
D)  Environmental scanning focuses primarily on geographical factors.
E)  There is too much information in environmental scanning to make it viable for small firms.F) A) and C)
G) B) and E)

Question 13

An information-and communication-based electronic exchange environment mostly occupied by sophisticated computer and telecommunications technologies and digitized offerings is referred to as __________.

Accepted Answer

A)  a genius grid
B)  marketspace
C)  electronic partnering
D)  satellite matrix
E)  mindspaceF) All of the above
G) B) and E)

Question 14

The term demographics refers to

Accepted Answer

A)  the description of a population according to its values or cultural beliefs.
B)  an objective measurement of a person's likelihood to purchase a good or service.
C)  the psychological profile of a prospective consumer.
D)  the relative position of a population to an urban center.
E)  the description of a population according to selected characteristics such as age, gender, ethnicity, and income.F) A) and C)
G) All of the above

Question 15

are all examples of

Accepted Answer

A)  consumer-oriented federal laws.
B)  pricing-related legislation.
C)  distribution-related legislation.
D)  requirement contracts.
E)  fair trade issues.F) D) and E)
G) A) and C)

Question 16

A software manufacturer will only sell its popular line of Harry Potter software games to retailers who will also carry its less successful Star Wars: The Prequel software games.This is an example of

Accepted Answer

A)  exclusive dealing.
B)  a requirement contract.
C)  an exclusive territorial distributorship.
D)  a tying arrangement.
E)  a preferential promotions contract.F) None of the above
G) A) and E)

Question 17

The Better Business Bureau's BBB Seal of Approval tries to use __________ to get its members to comply with its standards of business conduct.

Accepted Answer

A)  the Sherman Act
B)  the Madrid Protocol
C)  Lanham Act
D)  Self-regulation
E)  Clayton ActF) A) and C)
G) B) and E)

Question 18

Technology refers to

Accepted Answer

A)  any device or process for which there is no substitute.
B)  any mechanical device used in the production or distribution of a product.
C)  the inventions or innovations from applied science that are used to generate a profit.
D)  the inventions or innovations from applied science or engineering research.
E)  ideas or concepts that will one day be translated into useable devices, mechanisms, or processes.F) A) and D)
G) B) and E)

Question 19

Minority racial and ethnic groups (excluding Caucasians)  are concentrated in geographic regions of the United States.Native American groups are heavily concentrated in

Accepted Answer

A)  Arizona.
B)  Colorado.
C)  Nebraska.
D)  North Dakota.
E)  South Dakota.F) A) and C)
G) D) and E)

Question 20

The Electronic Signatures in Global and National Commerce Act makes digital signatures as valid as non-digital pen-and-ink signatures.This act created a demand for software and hardware that would collect, transmit, and receive digital signatures.This example indicates how __________ forces can work together in the marketing environment.

Accepted Answer

A)  technological and regulatory
B)  technology and competitive
C)  social and competitive
D)  technology and social
E)  regulatory and economicF) B) and D)
G) B) and E)

Exam 3: Scanning the Marketing Environment

Technological advances are difficult to predict, however, four new technologies that are expected to have impact on marketing within the next few years include

Correct Answer
verified

Boeing, United Technologies, and Lockheed Martin control the U.S.defense contractor industry.The defense contractor industry is an example of a(n)

Correct Answer
verified

Which generational cohort is part of the graying of America? Describe the interests and lifestyles of this cohort and why it is important to marketers.

Correct Answer
verified
Today there are approximately 40 million...
View Answer

Give examples of how the five environmental forces affect the marketing environment.

Correct Answer
verified
This question can be made a little more ...
View Answer

Minority racial and ethnic groups (excluding Caucasians) are concentrated in geographic regions of the United States.Native American groups are heavily concentrated in

Correct Answer
verified

The Better Business Bureau's BBB Seal of Approval tries to use __________ to get its members to comply with its standards of business conduct.

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

An information-and communication-based electronic exchange environment mostly occupied by sophisticated computer and telecommunications technologies and digitized offerings is referred to as __________.

Correct Answer
verified

The term demographics refers to

Correct Answer
verified

The Lanham Act cannot protect the rights to a trademark if

Correct Answer
verified

A software manufacturer will only sell its popular line of Harry Potter software games to retailers who will also carry its less successful Star Wars: The Prequel software games.This is an example of

Correct Answer
verified

are all examples of

Correct Answer
verified

Technological advances are difficult to predict.One great advance can surpass another in a short period of time.Even today's state-of-the-art plasma screen television can be affected or replaced by new technology such as __________.

Correct Answer
verified

Which of the following statements regarding environmental scanning is the most accurate?

Correct Answer
verified

Technology refers to

Correct Answer
verified

Correct Answer
verified

Coca-Cola hired brand police to make sure that the Coca-Cola brand name and logo are not used without written permission.Why is Coca-Cola so rigorous in protecting its trademark?

Correct Answer
verified

What is environmental scanning? Using the five environmental forces that affect organizations, describe considerations for conducting environmental scanning for a new model of automobile.

Correct Answer
verified
Environmental scanning involves the acqu...
View Answer

Small businesses make up the majority of the competitive landscape for most businesses.There are approximately __________ small businesses in the United States.

Correct Answer
verified

Exam 3: Scanning the Marketing Environment

Technological advances are difficult to predict, however, four new technologies that are expected to have impact on marketing within the next few years include

Correct AnswerverifiedShow Answer

Boeing, United Technologies, and Lockheed Martin control the U.S.defense contractor industry.The defense contractor industry is an example of a(n)

Correct AnswerverifiedShow Answer

Which generational cohort is part of the graying of America? Describe the interests and lifestyles of this cohort and why it is important to marketers.

Correct AnswerverifiedToday there are approximately 40 million...View AnswerShow Answer

Give examples of how the five environmental forces affect the marketing environment.

Correct AnswerverifiedThis question can be made a little more ...View AnswerShow Answer

Minority racial and ethnic groups (excluding Caucasians) are concentrated in geographic regions of the United States.Native American groups are heavily concentrated in

Correct AnswerverifiedShow Answer

The Better Business Bureau's BBB Seal of Approval tries to use __________ to get its members to comply with its standards of business conduct.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

An information-and communication-based electronic exchange environment mostly occupied by sophisticated computer and telecommunications technologies and digitized offerings is referred to as __________.

Correct AnswerverifiedShow Answer

The term demographics refers to

Correct AnswerverifiedShow Answer

The Lanham Act cannot protect the rights to a trademark if

Correct AnswerverifiedShow Answer

A software manufacturer will only sell its popular line of Harry Potter software games to retailers who will also carry its less successful Star Wars: The Prequel software games.This is an example of

Correct AnswerverifiedShow Answer

are all examples of

Correct AnswerverifiedShow Answer

Technological advances are difficult to predict.One great advance can surpass another in a short period of time.Even today's state-of-the-art plasma screen television can be affected or replaced by new technology such as __________.

Correct AnswerverifiedShow Answer

Which of the following statements regarding environmental scanning is the most accurate?

Correct AnswerverifiedShow Answer

Technology refers to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Coca-Cola hired brand police to make sure that the Coca-Cola brand name and logo are not used without written permission.Why is Coca-Cola so rigorous in protecting its trademark?

Correct AnswerverifiedShow Answer

What is environmental scanning? Using the five environmental forces that affect organizations, describe considerations for conducting environmental scanning for a new model of automobile.

Correct AnswerverifiedEnvironmental scanning involves the acqu...View AnswerShow Answer

Small businesses make up the majority of the competitive landscape for most businesses.There are approximately __________ small businesses in the United States.

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
verified
Today there are approximately 40 million...
View Answer

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verified
This question can be made a little more ...
View Answer

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Correct Answer
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Correct Answer
verified
Environmental scanning involves the acqu...
View Answer

Correct Answer
verified