Question 1

For 18 months, Warner-Lambert Co.was required to include the following statement in all television advertisements for Listerine: "Listerine will not help prevent colds or sore throats or lessen their severity." This requirement was imposed by the FTC because previous advertising had caused consumers to believe Listerine was effective against colds.This is an example of the FTC action of

Accepted Answer

A)  deceptive advertising.
B)  unethical advertising.
C)  follow-up advertising.
D)  over-regulation in the industry.
E)  corrective advertising.F) B) and E)
G) C) and E)

Question 2

FIGURE 3-6 
-Using Figure 3-6 above, identify and explain the five environmental forces that affect an organization.

Accepted Answer

Environmental trends typically...

Question 3

Combinations of the marketing mix that reflect the unique attitudes, ancestry, communication preferences, and lifestyles of different races are referred to as

Accepted Answer

A)  multi-attitudinal marketing programs.
B)  multi-disciplinary marketing programs.
C)  multicultural marketing programs.
D)  multi-lifestyle marketing programs.
E)  multi-lingual marketing programs.F) A) and D)
G) D) and E)

Question 4

Today, the GPS revolution is making the entire marketplace __________ for consumers and marketers.

Accepted Answer

A)  efficiency-based
B)  market-based
C)  time-based
D)  location-based
E)  boundary-freeF) None of the above
G) D) and E)

Question 5

Concern for health and fitness is one reason that 51 million people in the United States report that they are trying to control their weight.This concern is an example of

Accepted Answer

A)  changing values.
B)  changing population composition.
C)  demographic change.
D)  an increase in value consciousness.
E)  changing ethnic composition.F) A) and B)
G) A) and C)

Question 6

Generation Y refers to

Accepted Answer

A)  the generation of children born between 1946 and 1964.
B)  the generation of children born between WWI and WWII.
C)  the 15% of the population born between 1965 and 1976, also called the baby bust.
D)  the 72 million Americans born between 1977 and 1994, also called echo boom or boomlets.
E)  the generation of children born at the millennium, also called the unknown generation.F) A) and C)
G) None of the above

Question 7

The purpose of the Robinson-Patman Act is to

Accepted Answer

A)  provide incentives for interstate mergers.
B)  encourage pure competition.
C)  repeal the Sherman Antitrust Act.
D)  outlaw price discrimination for purchasers of the same product.
E)  protect inventors from having their intellectual property stolen.F) None of the above
G) A) and E)

Question 8

Which of the following is an example of advertising and promotion-related legislation?

Accepted Answer

A)  the Robinson-Patman Act
B)  the Consumer Product Safety Act
C)  the Lanham Act
D)  the FTC Act of 1914
E)  the Fair Packaging and Labeling ActF) A) and B)
G) A) and C)

Question 9

There were four steps in the GPS revolution.First new technologies were developed and became readily available; second; regulatory changes were made allowing cell phone frequencies and former military technologies available for commercial use; third __________, and services; and finally consumers changed becoming "geo-enthusiasts."

Accepted Answer

A)  demand exceeded production capabilities
B)  competitive forces such as Garmin and TomTom, developed new products
C)  profits exceeded costs resulting in GPS units became cash cows
D)  GPS technology became a necessity rather than a luxury
E)  production was shipped overseas greatly reducing production costsF) All of the above
G) B) and C)

Question 10

FIGURE 3-5 
-When a firm or business carries this logo (Figure 3-5 above)  it implies that

Accepted Answer

A)  the company's products comply with current safety standards as set by its particular industry.
B)  the company is under suspension until problems with its products or services have been litigated.
C)  it is a member of a voluntary alliance of companies whose goal is to help maintain fair practices.
D)  the firm has met the standards for qualification as a green marketing firm.
E)  the firm takes a proactive stance on diversity in the workplace.F) B) and E)
G) B) and D)

Question 11

A car collector, Mr.F.Hansen, who said his 1975 Chevrolet Corvette was certified as the last Corvette convertible to be produced, sued General Motors to stop it from manufacturing any more of the convertible sports cars.The suit also requested $1.5 million in damages.Hansen claimed he bought the car for its collector's value.It came with a letter from GM dated August 25, 1975, that said the car was "the last Corvette convertible that General Motors Corp.would ever manufacture." Hansen said the value of his car has been decreasing ever since GM resumed manufacturing Corvette convertibles in 1985.If the court ruled in favor of Mr.Hansen, what general type of regulation would such a ruling represent?

Accepted Answer

A)  protecting companies from one another
B)  protecting consumers from unfair trade practices
C)  protecting the future interests of society from dangerous business practices
D)  protecting consumers from one another
E)  protecting businesses from unfair consumer practicesF) A) and E)
G) D) and E)

Question 12

The demographic characteristics of the population and its values are referred to as

Accepted Answer

A)  social forces.
B)  economic forces.
C)  psychographics.
D)  aspects of cultural values.
E)  subjective consumer data.F) C) and D)
G) All of the above

Question 13

During the Christmas season, many catalog retailers offer buyers price reductions, coupons, two-for-one buying opportunities and/or free delivery.This is because these catalog retailers operate in a(n)  __________ environment.

Accepted Answer

A)  pure competition
B)  cross-market competition
C)  oligopoly
D)  monopolistic competition
E)  monopolyF) A) and D)
G) None of the above

Question 14

The two major purposes for any trademark statute are to

Accepted Answer

A)  protect the investment of energy, time, and money that the owner of a trademark invested in the development of the product, and guarantee the owner of the trademark complete rights to his work for his lifetime.
B)  protect the inventor's individual rights and provide the consumer with the best products possible.
C)  protect the rights of the inventor both here and abroad.
D)  protect the public so they will get the product it wants and asks for, and to protect the investment of energy, time, and money that the owner of a trademark, invested in the development of the product.
E)  protect the public so they will get the product it wants and asks for, and protect the government so it will be able to collect its fair share of taxes from generated revenue.F) A) and B)
G) None of the above

Question 15

The Department of Labor monitors consumer expenditures through its annual Consumer Expenditure Survey.In 2007, consumers spent about 12 percent of their income on food, 34 percent on housing, and 4 percent on __________.

Accepted Answer

A)  education
B)  clothes
C)  vacations
D)  health care
E)  transportationF) B) and C)
G) A) and B)

Question 16

It is predicted that the number of people in the U.S., over the age of 65, will __________ by 2030.

Accepted Answer

A)  almost double
B)  be significantly less than the growth of children under 16
C)  increase at the same world-wide rate
D)  decrease at the same world-wide rate
E)  begin to decrease, relative to previous growth ratesF) A) and B)
G) A) and C)

Question 17

Explain the difference(s) between the Sherman Act, the Clayton Act, and the Robinson-Patman Act, all of which were enacted to protect competition.

Accepted Answer

The Sherman Antitrust Act (1890) was the...

Question 18

In marketing, the four basic forms of competition refer to

Accepted Answer

A)  pure competition, limited competition, oligopoly, and monopoly.
B)  dictatorship, monarchy, oligarchy, and democracy.
C)  pure competition, cross-market competition, oligopoly, and pure monopoly.
D)  pure competition, monopolistic competition, oligopoly, and pure monopoly.
E)  technological competition, market competition, governmental competition, and environmental competition.F) B) and C)
G) A) and D)

Question 19

Which of the following laws has the purpose of encouraging competition?

Accepted Answer

A)  Sherman Antitrust Act
B)  Patent law
C)  Copyright law
D)  Meat Inspection Act
E)  Digital Millennium Copyright Act (1998) F) D) and E)
G) A) and E)

Question 20

Generation X is becoming

Accepted Answer

A)  the least healthy generation since the 1950s.
B)  the largest growing segment of business travelers.
C)  less interested in investing in their future and more interested in spending their money.
D)  less tolerant of those not in their own cohort group.
E)  increasingly more interested in themselves than in others.F) C) and D)
G) B) and E)

Exam 3: Scanning the Marketing Environment

Generation X is becoming

Correct Answer
verified

FIGURE 3-5 -When a firm or business carries this logo (Figure 3-5 above) it implies that

Correct Answer
verified

Concern for health and fitness is one reason that 51 million people in the United States report that they are trying to control their weight.This concern is an example of

Correct Answer
verified

During the Christmas season, many catalog retailers offer buyers price reductions, coupons, two-for-one buying opportunities and/or free delivery.This is because these catalog retailers operate in a(n) __________ environment.

Correct Answer
verified

Which of the following is an example of advertising and promotion-related legislation?

Correct Answer
verified

The Department of Labor monitors consumer expenditures through its annual Consumer Expenditure Survey.In 2007, consumers spent about 12 percent of their income on food, 34 percent on housing, and 4 percent on __________.

Correct Answer
verified

The purpose of the Robinson-Patman Act is to

Correct Answer
verified

The two major purposes for any trademark statute are to

Correct Answer
verified

Combinations of the marketing mix that reflect the unique attitudes, ancestry, communication preferences, and lifestyles of different races are referred to as

Correct Answer
verified

Today, the GPS revolution is making the entire marketplace __________ for consumers and marketers.

Correct Answer
verified

In marketing, the four basic forms of competition refer to

Correct Answer
verified

Correct Answer
verified

It is predicted that the number of people in the U.S., over the age of 65, will __________ by 2030.

Correct Answer
verified

Which of the following laws has the purpose of encouraging competition?

Correct Answer
verified

Correct Answer
verified

Explain the difference(s) between the Sherman Act, the Clayton Act, and the Robinson-Patman Act, all of which were enacted to protect competition.

Correct Answer
verified
The Sherman Antitrust Act (1890) was the...
View Answer

FIGURE 3-6 -Using Figure 3-6 above, identify and explain the five environmental forces that affect an organization.

Correct Answer
verified
Environmental trends typically...
View Answer

The demographic characteristics of the population and its values are referred to as

Correct Answer
verified

Correct Answer
verified

Generation Y refers to

Correct Answer
verified

Exam 3: Scanning the Marketing Environment

Generation X is becoming

Correct AnswerverifiedShow Answer

FIGURE 3-5 -When a firm or business carries this logo (Figure 3-5 above) it implies that

Correct AnswerverifiedShow Answer

Concern for health and fitness is one reason that 51 million people in the United States report that they are trying to control their weight.This concern is an example of

Correct AnswerverifiedShow Answer

During the Christmas season, many catalog retailers offer buyers price reductions, coupons, two-for-one buying opportunities and/or free delivery.This is because these catalog retailers operate in a(n) __________ environment.

Correct AnswerverifiedShow Answer

Which of the following is an example of advertising and promotion-related legislation?

Correct AnswerverifiedShow Answer

The Department of Labor monitors consumer expenditures through its annual Consumer Expenditure Survey.In 2007, consumers spent about 12 percent of their income on food, 34 percent on housing, and 4 percent on __________.

Correct AnswerverifiedShow Answer

The purpose of the Robinson-Patman Act is to

Correct AnswerverifiedShow Answer

The two major purposes for any trademark statute are to

Correct AnswerverifiedShow Answer

Combinations of the marketing mix that reflect the unique attitudes, ancestry, communication preferences, and lifestyles of different races are referred to as

Correct AnswerverifiedShow Answer

Today, the GPS revolution is making the entire marketplace __________ for consumers and marketers.

Correct AnswerverifiedShow Answer

In marketing, the four basic forms of competition refer to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

It is predicted that the number of people in the U.S., over the age of 65, will __________ by 2030.

Correct AnswerverifiedShow Answer

Which of the following laws has the purpose of encouraging competition?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Explain the difference(s) between the Sherman Act, the Clayton Act, and the Robinson-Patman Act, all of which were enacted to protect competition.

Correct AnswerverifiedThe Sherman Antitrust Act (1890) was the...View AnswerShow Answer

FIGURE 3-6 -Using Figure 3-6 above, identify and explain the five environmental forces that affect an organization.

Correct AnswerverifiedEnvironmental trends typically...View AnswerShow Answer

The demographic characteristics of the population and its values are referred to as

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Generation Y refers to

Correct AnswerverifiedShow Answer

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The Sherman Antitrust Act (1890) was the...
View Answer

Correct Answer
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Environmental trends typically...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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