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Exam 2: Developing Successful Marketing and Organizational Strategies

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Question 51

Multiple Choice

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The terms __________ and a mission statement are often used interchangeable.

A) idea
B) objective
C) vision
D) process
E) protocol

F) B) and E)
G) A) and B)

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Question 52

Multiple Choice

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A nongovernmental organization that serves its customers but does not have profit as an organizational goal is referred to as a

A) business firm.
B) nonprofit organization.
C) community action program.
D) revenue generating cooperative.
E) social service association.

F) B) and D)
G) B) and C)

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Question 53

Multiple Choice

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SBUs found in quadrant "A" (Figure 2-6 above) would be called

An organization's __________ are the fundamental, passionate, and enduring principles that guide its conduct over time.

FIGURE 2-2 -In Figure 2-2 above, section "C" represents the "how" element of visionary organization.This is referred to as

SBUs with dominant shares of slow-growth markets that provide cash to cover the organization's overhead and to invest in other SBUs are referred to as _________.

An effective technique a firm can use to appraise in detail its internal strengths and weaknesses and external opportunities and threats is referred to as

Which of the following statements would most likely be heard at the functional level of an organization?

An organization's __________ are the fundamental, passionate, and enduring principles that guide its conduct over time.

Men's Wearhouse (MW) caters to the man who doesn't necessarily enjoy shopping.The stores are located in outdoor shopping centers so that customers can get in and out quickly.Additionally the MW targets the budget-conscious consumer with suit prices ranging from $250-300.Earnings rose 23% recently, indicating that the location of the stores and the pricing strategy both are part of the MW

Most firms seek to maximize __________-to get as high a financial return on their investments (ROI) as possible.

David and Cecilia Stanford, owners of Prairie Herb vinegars, decided to offer the product in 5-ounce and 13-ounce sizes as well as in a 16-ounce European glass bottle.They decided to sell the vinegar only through the mail and to price the smaller bottles at $4.45 and the largest bottles at $13.25.They were determining Prairie Herb's marketing

The key steps of planning, implementation, and evaluation are part of what is referred to as

The ratio of sales revenue of the firm to the total sales revenue of all firms in the industry, including the firm itself, is referred to as

In __________ there is no change in either the basic product line or the markets served.Increased sales are generated by selling either more product through better promotion or distribution or by selling the same amount of product at a higher price.

Taking stock of where the firm or product has been recently, where it is now, and where it is headed in terms of the organization's plans and the external factors and trends affecting it is referred to as

The marketing strategy to increase sales of current product in existing markets is referred to as

In keeping with its mission, Ben & Jerry's not only supports sustainable and safe methods of food production, it has minimized its negative impact on the environment by

People in the finance and the human resources departments traditionally operate at what overall organizational level?

The fundamental, passionate, and enduring principles of an organization that guide its conduct over time are referred to as _________.