Question 1

Status in the Maslow hierarchy of needs is an example of a __________ need.

Accepted Answer

A)  self-actualization
B)  personal
C)  social
D)  safety
E)  physiologicalF) B) and C)
G) C) and D)

Question 2

The Ford Fusion Hybrid SE uses hybrid fuel technology with the latest in lithium-ion battery technology to deliver more power, convenience, prestige, and fuel economy than non-hybrid cars. These attributes listed for the Ford Fusion Hybrid SE are those that consumers may consider when assessing the car. If they do, these attributes would be considered

Accepted Answer

A)  points of difference.
B)  informational alternatives.
C)  evaluative criteria.
D)  competitive advantages.
E)  consumer attributes.F) D) and E)
G) C) and D)

Question 3

The influencing of people during conversations is referred to as

Accepted Answer

A)  opinion formations.
B)  peer persuasion.
C)  interpersonal gossip.
D)  word of mouth.
E)  consumer socialization.F) A) and B)
G) A) and C)

Question 4

VALS groups of consumers who are motivated by __________ are those who desire social or physical activity, variety, and risk.

Accepted Answer

A)  ideals
B)  rewards
C)  achievement
D)  self-expression
E)  successF) A) and E)
G) A) and B)

Question 5

While watching TV one evening, your stomach growls. You see an ad for Subway. You walk to the Subway shop and buy a sandwich, which tastes great. In terms of behavioral learning, the great taste of the sandwich is a(n)  __________.

Accepted Answer

A)  reinforcement
B)  achievement
C)  drive
D)  cue
E)  responseF) A) and E)
G) C) and E)

Question 6

Which of the following statements about Hispanic buying patterns is most accurate?

Accepted Answer

A)  Hispanics are often brand loyal and willing to pay a premium price for premium quality.
B)  Hispanic buying preferences are strongly influenced by contemporary fads and fashions.
C)  Hispanics are dubious about using advertising as an information source.
D)  Convenience is an essential product attribute for Hispanic homemakers with respect to food preparation or consumption.
E)  Uniquely Hispanic buying patterns have virtually disappeared over the past ten years due to increased assimilation.F) C) and D)
G) None of the above

Question 7

Which of the following statements about family decision making is most accurate?

Accepted Answer

A)  The use of joint decision-making is directly related to the educational levels achieved by the spouses.
B)  Husbands make most of the purchase decisions made about cars, vacations, and homes.
C)  The two types of family decision-making are joint and autonomous.
D)  With autonomous decision-making, the husband would make all the decisions about groceries, medicine, and car maintenance.
E)  Women have little influence when it comes to men's clothing purchases except for socks or ties.F) B) and C)
G) A) and E)

Question 8

Five influences can have an impact on a consumer's purchase decision process, which are purchase task, social surroundings, physical surroundings, temporal effects, and antecedent states. These are referred to as

Accepted Answer

A)  marketing mix influences.
B)  situational influences.
C)  psychological influences.
D)  sociocultural influences.
E)  evaluative criteria.F) A) and B)
G) A) and E)

Question 9

Brand loyalty refers to

Accepted Answer

A)  the group of brands that a consumer would consider acceptable from among all the brands in the product class of which he or she is aware.
B)  a favorable attitude toward and consistent purchase of a single brand over time.
C)  a formalized agreement of a vendor to carry one brand over another because it views the quality of that brand to be superior to all others.
D)  the willingness of consumers to try a new brand in a brand line based upon their satisfaction with other brands in the line.
E)  the faith that other products manufactured by the same company with the same brand name will be of the same quality.F) A) and D)
G) A) and E)

Question 10

Those behaviors that result from repeated experience and reasoning is referred to as

Accepted Answer

A)  psychosocial edification.
B)  acculturation.
C)  attitudinal identification.
D)  wisdom.
E)  learning.F) A) and B)
G) A) and C)

Question 11

An attitude refers to

Accepted Answer

A)  a person's consistent behaviors or responses to recurring situations.
B)  the process by which an individual selects, organizes, and interprets information to create a meaningful picture of the world.
C)  a consumer's subjective perception of how a product or brand performs on different attributes based on personal experience, advertising, and discussions with other people.
D)  the feelings one has about the preferable modes of conduct that tend to persist over time.
E)  a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way.F) A) and E)
G) C) and D)

Question 12

The tendency to pay attention to messages consistent with one's attitudes and beliefs and to ignore messages that are inconsistent with them is referred to as

Accepted Answer

A)  selective retention.
B)  selective comprehension.
C)  selective exposure.
D)  selective perception.
E)  stimulus discrimination.F) A) and D)
G) A) and B)

Question 13

Many automobile dealerships employ a non-negotiable or no-haggle price strategy to sell their cars. A customer who wants to buy a new or used car would pay the posted price. These dealers probably adopted this pricing policy because

Accepted Answer

A)  the industry was discussing the abandonment of self-regulation practices.
B)  women have an intense dislike of price negotiation, yet still want to buy a car.
C)  many recent immigrants into the United States are not accustomed to negotiation.
D)  women distrust men in general and car salesmen in particular.
E)  a sluggish economy guarantees that negotiations would produce negative profit per vehicleF) A) and E)
G) A) and D)

Question 14

Marketers recognize that people have an actual self-concept and __________.

Accepted Answer

A)  a persona determined by their peers
B)  a persona determined by psychology
C)  an abstract self-concept
D)  an ideal self-concept
E)  an inconsistent self-conceptF) None of the above
G) A) and D)

Question 15

Selective exposure is most likely to occur during which stage of the consumer purchase decision process?

Accepted Answer

A)  information search
B)  purchase decision
C)  alternative evaluation
D)  postpurchase behavior
E)  problem recognitionF) None of the above
G) B) and D)

Question 16

-In Figure 4-1 above, A represents which stage of the consumer purchase decision process?

Accepted Answer

A)  purchase decision
B)  information search
C)  problem recognition
D)  alternative evaluation
E)  option identificationF) A) and D)
G) A) and E)

Question 17

A mode of living that is identified by how people spend their time and resources, what they consider important in their environment, and what they think of themselves and the world around them is referred to as

Accepted Answer

A)  culture.
B)  psychographics.
C)  social class.
D)  lifestyle.
E)  reference group.F) A) and D)
G) B) and C)

Question 18

An Asian-American family whose relatives emigrated four generations ago has three children. The oldest son, George, is in medical school. Susan, at the age of 21, is a concert pianist. Brent is a second-year business student. This family is likely to exhibit which of the following Asian American buying patterns?

Accepted Answer

A)  non-assimilated, yet celebrating their culture by purchasing authentic Asian goods
B)  assimilated, exhibiting buying patterns very much like other typical American consumers
C)  assimilated, yet celebrating their culture by seeking traditionally Asian occupations
D)  non-assimilated, due to inherent differences in Asian subcultures that transcend generations
E)  non-assimilated, exhibiting buying patterns very much like other typical American consumersF) B) and D)
G) A) and C)

Question 19

The initial stage in the consumer purchase decision process involves perceiving a difference between a person's ideal and actual situations big enough to trigger a decision. What is this stage called?

Accepted Answer

A)  postpurchase behavior
B)  alternative evaluation
C)  purchase decision
D)  problem recognition
E)  information searchF) A) and C)
G) B) and D)

Question 20

Marketers use three approaches to try to change consumer attitudes toward products and brands: (1)  changing beliefs about the extent to which a brand has certain attributes; (2)  changing the perceived importance of attributes; and (3)  __________.

Accepted Answer

A)  reinforcing the consumers' sense of self confidence in making wise purchase decisions
B)  adding new attributes to the product
C)  refocusing a consumer's attention from one attribute to another
D)  actively educating consumers about the product's competitive advantages
E)  denigrating the attributes of competitors' productsF) All of the above
G) A) and B)

Exam 4: Understanding Consumer Behavior

Correct Answer
verified

Marketers use three approaches to try to change consumer attitudes toward products and brands: (1) changing beliefs about the extent to which a brand has certain attributes; (2) changing the perceived importance of attributes; and (3) __________.

Correct Answer
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Brand loyalty refers to

Correct Answer
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The tendency to pay attention to messages consistent with one's attitudes and beliefs and to ignore messages that are inconsistent with them is referred to as

Correct Answer
verified

-In Figure 4-1 above, A represents which stage of the consumer purchase decision process?

Correct Answer
verified

Many automobile dealerships employ a non-negotiable or no-haggle price strategy to sell their cars. A customer who wants to buy a new or used car would pay the posted price. These dealers probably adopted this pricing policy because

Correct Answer
verified

Those behaviors that result from repeated experience and reasoning is referred to as

Correct Answer
verified

While watching TV one evening, your stomach growls. You see an ad for Subway. You walk to the Subway shop and buy a sandwich, which tastes great. In terms of behavioral learning, the great taste of the sandwich is a(n) __________.

Correct Answer
verified

Marketers recognize that people have an actual self-concept and __________.

Correct Answer
verified

The initial stage in the consumer purchase decision process involves perceiving a difference between a person's ideal and actual situations big enough to trigger a decision. What is this stage called?

Correct Answer
verified

A mode of living that is identified by how people spend their time and resources, what they consider important in their environment, and what they think of themselves and the world around them is referred to as

Correct Answer
verified

The influencing of people during conversations is referred to as

Correct Answer
verified

Five influences can have an impact on a consumer's purchase decision process, which are purchase task, social surroundings, physical surroundings, temporal effects, and antecedent states. These are referred to as

Correct Answer
verified

Correct Answer
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Which of the following statements about Hispanic buying patterns is most accurate?

Correct Answer
verified

An attitude refers to

Correct Answer
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Selective exposure is most likely to occur during which stage of the consumer purchase decision process?

Correct Answer
verified

Which of the following statements about family decision making is most accurate?

Correct Answer
verified

Status in the Maslow hierarchy of needs is an example of a __________ need.

Correct Answer
verified

VALS groups of consumers who are motivated by __________ are those who desire social or physical activity, variety, and risk.

Correct Answer
verified

Exam 4: Understanding Consumer Behavior

Correct AnswerverifiedShow Answer

Marketers use three approaches to try to change consumer attitudes toward products and brands: (1) changing beliefs about the extent to which a brand has certain attributes; (2) changing the perceived importance of attributes; and (3) __________.

Correct AnswerverifiedShow Answer

Brand loyalty refers to

Correct AnswerverifiedShow Answer

The tendency to pay attention to messages consistent with one's attitudes and beliefs and to ignore messages that are inconsistent with them is referred to as

Correct AnswerverifiedShow Answer

-In Figure 4-1 above, A represents which stage of the consumer purchase decision process?

Correct AnswerverifiedShow Answer

Many automobile dealerships employ a non-negotiable or no-haggle price strategy to sell their cars. A customer who wants to buy a new or used car would pay the posted price. These dealers probably adopted this pricing policy because

Correct AnswerverifiedShow Answer

Those behaviors that result from repeated experience and reasoning is referred to as

Correct AnswerverifiedShow Answer

While watching TV one evening, your stomach growls. You see an ad for Subway. You walk to the Subway shop and buy a sandwich, which tastes great. In terms of behavioral learning, the great taste of the sandwich is a(n) __________.

Correct AnswerverifiedShow Answer

Marketers recognize that people have an actual self-concept and __________.

Correct AnswerverifiedShow Answer

The initial stage in the consumer purchase decision process involves perceiving a difference between a person's ideal and actual situations big enough to trigger a decision. What is this stage called?

Correct AnswerverifiedShow Answer

A mode of living that is identified by how people spend their time and resources, what they consider important in their environment, and what they think of themselves and the world around them is referred to as

Correct AnswerverifiedShow Answer

The influencing of people during conversations is referred to as

Correct AnswerverifiedShow Answer

Five influences can have an impact on a consumer's purchase decision process, which are purchase task, social surroundings, physical surroundings, temporal effects, and antecedent states. These are referred to as

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following statements about Hispanic buying patterns is most accurate?

Correct AnswerverifiedShow Answer

An attitude refers to

Correct AnswerverifiedShow Answer

Selective exposure is most likely to occur during which stage of the consumer purchase decision process?

Correct AnswerverifiedShow Answer

Which of the following statements about family decision making is most accurate?

Correct AnswerverifiedShow Answer

Status in the Maslow hierarchy of needs is an example of a __________ need.

Correct AnswerverifiedShow Answer

VALS groups of consumers who are motivated by __________ are those who desire social or physical activity, variety, and risk.

Correct AnswerverifiedShow Answer

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