Question 1

The BCG has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization. Question marks are located in which quadrant of the BCG growth-share matrix?

Accepted Answer

A)  upper left quadrant
B)  upper right quadrant
C)  center of the four quadrants
D)  lower right quadrant
E)  lower left quadrantF) C) and D)
G) All of the above

Question 2

The BCG has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization. Dogs are located in which quadrant of the BCG growth-share matrix?

Accepted Answer

A)  upper left quadrant
B)  upper right quadrant
C)  center of the four quadrants
D)  lower right quadrant
E)  lower left quadrantF) A) and C)
G) C) and D)

Question 3

Which of the following statements regarding an organization's strategic business unit level is most accurate?

Accepted Answer

A)  The strategic business unit level is the level that works most directly with an organization's targeted customers.
B)  The overall strategy for the organization is directed at the strategic business unit level.
C)  In the most complex organizations, the corporate level and the strategic business unit level may merge.
D)  More end-user analysis is provided at the strategic business unit level than at the functional level.
E)  The strategic direction is more specific at the strategic business unit level than at the corporate level.F) B) and E)
G) All of the above

Question 4

Which of the following statements regarding an organization's core values is most accurate?

Accepted Answer

A)  Core values are developed by cross-functional teams for all levels of an organization.
B)  Core values are important to the founders but rarely motivate a firm's stakeholders.
C)  Core values change as an organization's offerings change.
D)  Core values guide the organization's conduct.
E)  Core values cannot be separated from the financial realities of an organization.F) A) and D)
G) A) and C)

Question 5

Product development refers to the marketing strategy of

Accepted Answer

A)  increasing sales of current products in current markets.
B)  selling current products to new markets.
C)  selling new products to new markets.
D)  selling new products to current markets.
E)  selling the same brands in both current and new markets.F) B) and D)
G) C) and E)

Question 6

Some universities provide retirement benefits by matching the percentage an employee pays into a retirement account up to a certain percentage. This encourages a larger percentage of employees to participate in retirement planning. This is an example of a(n)  __________ goal.

Accepted Answer

A)  satisfaction
B)  sales revenue
C)  market share
D)  quality
E)  employee welfareF) C) and D)
G) A) and E)

Question 7

An example of a nonprofit organization is

Accepted Answer

A)  the Food and Drug Administration.
B)  CVS Pharmacies.
C)  the medical technology company Medtronic, Inc.
D)  the pharmaceutical company Pfizer, Inc.
E)  the American Red Cross.F) A) and C)
G) B) and E)

Question 8

An organization's foundation includes all of the following EXCEPT:

Accepted Answer

A)  organizational culture.
B)  business definition.
C)  vision.
D)  core values.
E)  mission.F) B) and E)
G) B) and D)

Question 9

In general, a visionary organization asks which three types of questions to specify its foundation, set a direction, and formulate strategies?

Accepted Answer

A)  why, when, where
B)  what, by whom, how
C)  how, when, where
D)  why, what, how
E)  who, why, whenF) A) and C)
G) C) and E)

Question 10

List the three steps of the planning phase of the strategic marketing process. Briefly describe what goes on during each of the three steps.

Accepted Answer

The planning phase of the strategic mark...

Question 11

Which of the following statements regarding a marketing dashboard is most accurate?

Accepted Answer

A)  The more text (words)  that is displayed, the better it is for a marketing manager to identify trends, interpret the data, and take corrective actions.
B)  A marketing dashboard very often includes 20 or more marketing metrics on the computer screen.
C)  Marketing dashboards provide graphic displays of a product's performance, such as sales, website traffic, etc.
D)  For accuracy, the marketing dashboard should be updated weekly.
E)  Marketing dashboards often show key measures such as human resource turnover, strategy success, and societal well-being.F) A) and B)
G) A) and C)

Question 12

Which statement best describes the most significant difference between a for-profit organization or a business firm and a nonprofit organization?

Accepted Answer

A)  Business firms operate with larger budgets than nonprofits.
B)  Nonprofit organizations do not carry on economic activities while business firms do.
C)  Nonprofit organizations are concerned with social issues and business firms are not.
D)  Both serve customers, but business firms seek a profit while nonprofit organizations do not.
E)  Nonprofit organizations are publicly owned and business firms are privately owned.F) A) and B)
G) D) and E)

Question 13

The __________ for American Red Cross is "to prevent and alleviate human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors."

Accepted Answer

A)  core benefit proposition
B)  business definition
C)  sustainability doctrine
D)  mission statement
E)  customer value propositionF) A) and D)
G) A) and E)

Question 14

A business model

Accepted Answer

A)  is a road map for the marketing activities of an organization for a specified future time period.
B)  consists of the strategies an organization develops to provide value to the customers it serves.
C)  is a measure of the quantitative value or trend of a marketing activity or result.
D)  consists of the detailed day-to-day operational decisions for an organization.
E)  is the means by which organizational goals are to be measured and documented.F) D) and E)
G) B) and E)

Question 15

All of the following are names the BCG has given to describe the four quadrants in its growth-share matrix EXCEPT:

Accepted Answer

A)  dogs.
B)  stars.
C)  question marks.
D)  cash cows.
E)  hedgehogs.F) B) and D)
G) A) and B)

Question 16

-The question mark (?)  represented by the wedge DBC in Figure 2-11 above is the __________.

Accepted Answer

A)  contribution margin
B)  marginal trend
C)  breakeven point
D)  planning gap
E)  sales differentialF) A) and E)
G) A) and D)

Question 17

The purpose of business portfolio analysis is to

Accepted Answer

A)  add or delete product line and brand extensions.
B)  search for growth opportunities from among current and new markets as well as current and new products.
C)  alter a product's characteristic, such as its quality, performance, or appearance, to increase its value to customers and increase sales.
D)  determine the appeal of each SBU or offering and then determine the amount of cash each should receive.
E)  seek opportunities by finding the optimum balance between marketing efficiencies versus R&D-manufacturing efficiencies.F) D) and E)
G) All of the above

Question 18

The initial step in the strategic marketing process is to begin planning by conducting a

Accepted Answer

A)  business portfolio analysis.
B)  market-product analysis and setting goals.
C)  marketing program.
D)  situation (SWOT)  analysis.
E)  diversification analysis.F) C) and D)
G) D) and E)

Question 19

Teach for America works to solve which societal problem?

Accepted Answer

A)  It provides new college graduates as teachers in urban and rural public schools in the U.S.
B)  It works to end corneal blindness worldwide by finding cornea donors and creating tissue banks.
C)  It provides education and small business loans to women in impoverished areas so that they can help themselves.
D)  It offers free rehabilitation services for injured U.S. veterans returning from overseas conflict.
E)  It offers tax credits to small businesses to employ at-risk youth in their communities.F) B) and E)
G) A) and B)

Question 20

The organizational __________ answers the question, "What will we do?"

Accepted Answer

A)  foundation
B)  direction
C)  culture
D)  strategy
E)  missionF) A) and E)
G) B) and D)

Exam 2: Developing Successful Organizational and Marketing Strategies

Product development refers to the marketing strategy of

Correct AnswerverifiedShow Answer

Some universities provide retirement benefits by matching the percentage an employee pays into a retirement account up to a certain percentage. This encourages a larger percentage of employees to participate in retirement planning. This is an example of a(n) __________ goal.

Correct AnswerverifiedShow Answer

The BCG has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization. Dogs are located in which quadrant of the BCG growth-share matrix?

Correct AnswerverifiedShow Answer

Which of the following statements regarding an organization's strategic business unit level is most accurate?

Correct AnswerverifiedShow Answer

The initial step in the strategic marketing process is to begin planning by conducting a

Correct AnswerverifiedShow Answer

All of the following are names the BCG has given to describe the four quadrants in its growth-share matrix EXCEPT:

Correct AnswerverifiedShow Answer

In general, a visionary organization asks which three types of questions to specify its foundation, set a direction, and formulate strategies?

Correct AnswerverifiedShow Answer

An example of a nonprofit organization is

Correct AnswerverifiedShow Answer

The __________ for American Red Cross is "to prevent and alleviate human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors."

Correct AnswerverifiedShow Answer

Teach for America works to solve which societal problem?

Correct AnswerverifiedShow Answer

Which of the following statements regarding a marketing dashboard is most accurate?

Correct AnswerverifiedShow Answer

A business model

Correct AnswerverifiedShow Answer

The purpose of business portfolio analysis is to

Correct AnswerverifiedShow Answer

List the three steps of the planning phase of the strategic marketing process. Briefly describe what goes on during each of the three steps.

Correct AnswerverifiedThe planning phase of the strategic mark...View AnswerShow Answer

The BCG has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization. Question marks are located in which quadrant of the BCG growth-share matrix?

Correct AnswerverifiedShow Answer

Which statement best describes the most significant difference between a for-profit organization or a business firm and a nonprofit organization?

Correct AnswerverifiedShow Answer

The organizational __________ answers the question, "What will we do?"

Correct AnswerverifiedShow Answer

An organization's foundation includes all of the following EXCEPT:

Correct AnswerverifiedShow Answer

-The question mark (?) represented by the wedge DBC in Figure 2-11 above is the __________.

Correct AnswerverifiedShow Answer

Which of the following statements regarding an organization's core values is most accurate?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The planning phase of the strategic mark...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified