Question 1

profits are acceptable,a firm that has set sales as its goal may elect to __________,even though profitability may not be maximized.

Accepted Answer

A)   advertise
B)   reduce its sales force
C)   maintain or increase its sales
D)   decrease its sustainability efforts
E)   maximize customer satisfactionF) A) and B)
G) A) and D)

Question 2

keeping with its business mission,Ben & Jerry's

Accepted Answer

A)   created a children's TV program with cat and mouse cartoon characters "Ben" and "Jerry" to teach about the importance of good nutrition and Fair Trade sustainable business practices.
B)   offered to buy out any failing family-owned ice cream parlor and turn it into a ScoopShop franchise.
C)   invested in research to create genetically engineered cows that will produce more hypoallergenic milk.
D)   committed to buying its milk and cream from one dairy cooperative whose members guarantee the supplies are bovine growth hormone free.
E)   donated free ice cream coupons to all children who get good grades in school.F) A) and B)
G) A) and C)

Question 3

Figure 2-4
-Figure 2-4 shown above,SBUs found in quadrant "C" would be called __________.

Accepted Answer

A)   cash cows
B)   stars
C)   question marks
D)   dogs
E)   hedgehogsF) B) and E)
G) C) and D)

Question 4

Figure 2-7
-Quadrant "A" in Figure 2-7 above represents a(n) __________ in a SWOT analysis.

Accepted Answer

A)   Threat
B)   Weakness
C)   Strength
D)   Opportunity
E)   Market segmentF) A) and B)
G) C) and D)

Question 5

Large organizations are extremely complex.They usually consist of __________ organizational levels whose strategies are linked to marketing.

Accepted Answer

A)   three
B)   five
C)   ten
D)   fifteen
E)   twenty to thirtyF) All of the above
G) A) and E)

Question 6

of the following were strategic opportunities identified in IBM's 2015 Road Map EXCEPT:

Accepted Answer

A)   the connected, "smarter planet."
B)   cloud and smarter computing.
C)   a shift from software and services to PCs and hard disk drives.
D)   business analytics and optimization.
E)   growth markets such as China, India, Brazil, and Africa.F) B) and E)
G) B) and D)

Question 7

Rhone-Poulenc is an international French company that produces and markets a variety of chemicals and pharmaceuticals.Due to the resources it makes available to its scientists and researchers,the company has a number of Nobel Prize winners working in its laboratories.This ability to employ some of the finest minds in the world is an example of a

Accepted Answer

A)   point of difference.
B)   competency.
C)   sustainable advantage.
D)   product development strategy.
E)   human resource strategy.F) A) and D)
G) A) and C)

Question 8

competitive advantage refers to

Accepted Answer

A)   the cluster of benefits that an organization promises customers to satisfy their needs.
B)   those characteristics of a product that make it superior to competitive substitutes.
C)   a unique strength relative to competitors that provides superior returns, often based on quality, time, cost, or innovation.
D)   actions taken by a firm with the sole intent of putting a competitor out of business.
E)   the cluster of benefits that an organization promises customers to satisfy their needsF) B) and E)
G) A) and C)

Question 9

Within the strategic marketing process,the__________ is the result of the planning phase that proceeds to the implementation phase where it is carried out.

Accepted Answer

A)   marketing tactics
B)   business plan
C)   product protocol
D)   marketing plan
E)   marketing strategyF) B) and C)
G) A) and D)

Question 10

example of a nonprofit organization is

Accepted Answer

A)   the Food and Drug Administration.
B)   CVS Pharmacies.
C)   the University of Kentucky School of Medicine.
D)   the manufacturer of Bayer Aspirin.
E)   the American Red Cross.F) A) and B)
G) A) and C)

Question 11

Market share is the ratio of sales revenue of the firm to the total sales revenue of all __________,including the firm itself.

Accepted Answer

A)   firms in the industry
B)   firms in the competitive set
C)   firms in the WTO.
D)   product groupings
E)   domestic firms in a countryF) None of the above
G) B) and C)

Question 12

Figure 2-7
-Consider Figure 2-7 above.A Florida-based flashlight company has been extremely successful due in part to the number of hurricanes in Florida that result in power outages.The firm is thinking of expanding its product offerings to include other emergency supplies such as generators and survival kits (consisting of food bars,a water filtration system,first aid supplies,etc.) .Before going ahead with this decision,there were several factors that had to be taken into consideration: (1) The firm has a great reputation with its flashlights and does not want to ruin it.(2) Its physical plant could be refitted relatively easily to make small generators,but it would be rather costly.(3) It would have to rely on another firm to manufacture and package the survival kits.(4) Although there are nine named hurricanes forecasted for the upcoming year,no one really can predict what will happen.The projected number of hurricanes would fall in which quadrant(s) of the SWOT analysis grid?

Accepted Answer

A)   "A"
B)   "B"
C)   "C"
D)   "D"
E)   "C" and "D"F) C) and E)
G) None of the above

Question 13

set of values,ideas,attitudes,and norms of behavior that is learned and shared among the members of an organization is referred to as its ___________.

Accepted Answer

A)   mission statement
B)   core value proposition
C)   corporate philosophy
D)   core benefit proposition
E)   organizational cultureF) B) and C)
G) B) and D)

Question 14

Apple,a multimarket,multiproduct firm,manufactures and markets iMacs,iPods,iPhones,and iPads as a portfolio of businesses.At what organizational level does Apple set the strategic direction for these businesses to create customer value?

Accepted Answer

The iMacs,iPods,iPhones,and iPads,which ...

Question 15

Organizational culture refers to

Accepted Answer

A)   the personal moral and ethical codes of ethics of its top management.
B)   a written mission statement expressing its goals and objectives.
C)   the fundamental, passionate, and enduring principles that guide its conduct over time.
D)   the ethos of an organization including the core values of its management.
E)   a set of values, ideas, attitudes, and norms of behavior that is learned and shared among the members of an organization.F) A) and B)
G) A) and C)

Question 16

mission statement includes all of the following elements EXCEPT:

Accepted Answer

A)   short-term.
B)   inspirational.
C)   clear.
D)   meaningful.
E)   concise.F) B) and D)
G) C) and E)

Question 17

a marketing context,goal setting involves setting measurable __________ to be achieved.

Accepted Answer

A)   marketing metrics
B)   marketing objectives
C)   marketing tactics
D)   marketing plans
E)   protocolsF) None of the above
G) C) and D)

Question 18

Ben & Jerry's sold more of its Bonnaroo Buzz Fair Trade-sourced super premium ice cream to U.S.consumers,it would be using a __________ strategy.

Accepted Answer

A)   product development
B)   market development
C)   market penetration
D)   diversification
E)   market saturationF) B) and C)
G) A) and D)

Question 19

develop a successful marketing plan for a soft drink soda,the process of __________ would most likely be used to group consumers on the basis of whether they wanted sugar-free and caffeine-free soda,caffeine-free sugared soda,or regular soda with sugar and caffeine.

Accepted Answer

A)   market aggregation
B)   product segmentation
C)   customer grouping
D)   mass marketing
E)   market segmentationF) C) and D)
G) C) and E)

Question 20

is the difference between marketing strategies and marketing tactics?

Accepted Answer

A marketing strategy is the means by whi...

Exam 2: Developing Successful Organizational and Marketing Strategies

keeping with its business mission,Ben & Jerry's

Correct Answer
verified

Figure 2-4 -Figure 2-4 shown above,SBUs found in quadrant "C" would be called __________.

Correct Answer
verified

is the difference between marketing strategies and marketing tactics?

Correct Answer
verified
A marketing strategy is the means by whi...
View Answer

Within the strategic marketing process,the__________ is the result of the planning phase that proceeds to the implementation phase where it is carried out.

Correct Answer
verified

set of values,ideas,attitudes,and norms of behavior that is learned and shared among the members of an organization is referred to as its ___________.

Correct Answer
verified

Organizational culture refers to

Correct Answer
verified

example of a nonprofit organization is

Correct Answer
verified

Large organizations are extremely complex.They usually consist of __________ organizational levels whose strategies are linked to marketing.

Correct Answer
verified

a marketing context,goal setting involves setting measurable __________ to be achieved.

Correct Answer
verified

mission statement includes all of the following elements EXCEPT:

Correct Answer
verified

Figure 2-7 -Quadrant "A" in Figure 2-7 above represents a(n) __________ in a SWOT analysis.

Correct Answer
verified

develop a successful marketing plan for a soft drink soda,the process of __________ would most likely be used to group consumers on the basis of whether they wanted sugar-free and caffeine-free soda,caffeine-free sugared soda,or regular soda with sugar and caffeine.

Correct Answer
verified

Ben & Jerry's sold more of its Bonnaroo Buzz Fair Trade-sourced super premium ice cream to U.S.consumers,it would be using a __________ strategy.

Correct Answer
verified

Correct Answer
verified

competitive advantage refers to

Correct Answer
verified

Apple,a multimarket,multiproduct firm,manufactures and markets iMacs,iPods,iPhones,and iPads as a portfolio of businesses.At what organizational level does Apple set the strategic direction for these businesses to create customer value?

Correct Answer
verified
The iMacs,iPods,iPhones,and iPads,which ...
View Answer

profits are acceptable,a firm that has set sales as its goal may elect to __________,even though profitability may not be maximized.

Correct Answer
verified

Correct Answer
verified

of the following were strategic opportunities identified in IBM's 2015 Road Map EXCEPT:

Correct Answer
verified

Market share is the ratio of sales revenue of the firm to the total sales revenue of all __________,including the firm itself.

Correct Answer
verified

Exam 2: Developing Successful Organizational and Marketing Strategies

keeping with its business mission,Ben & Jerry's

Correct AnswerverifiedShow Answer

Figure 2-4 -Figure 2-4 shown above,SBUs found in quadrant "C" would be called __________.

Correct AnswerverifiedShow Answer

is the difference between marketing strategies and marketing tactics?

Correct AnswerverifiedA marketing strategy is the means by whi...View AnswerShow Answer

Within the strategic marketing process,the__________ is the result of the planning phase that proceeds to the implementation phase where it is carried out.

Correct AnswerverifiedShow Answer

set of values,ideas,attitudes,and norms of behavior that is learned and shared among the members of an organization is referred to as its ___________.

Correct AnswerverifiedShow Answer

Organizational culture refers to

Correct AnswerverifiedShow Answer

example of a nonprofit organization is

Correct AnswerverifiedShow Answer

Large organizations are extremely complex.They usually consist of __________ organizational levels whose strategies are linked to marketing.

Correct AnswerverifiedShow Answer

a marketing context,goal setting involves setting measurable __________ to be achieved.

Correct AnswerverifiedShow Answer

mission statement includes all of the following elements EXCEPT:

Correct AnswerverifiedShow Answer

Figure 2-7 -Quadrant "A" in Figure 2-7 above represents a(n) __________ in a SWOT analysis.

Correct AnswerverifiedShow Answer

develop a successful marketing plan for a soft drink soda,the process of __________ would most likely be used to group consumers on the basis of whether they wanted sugar-free and caffeine-free soda,caffeine-free sugared soda,or regular soda with sugar and caffeine.

Correct AnswerverifiedShow Answer

Ben & Jerry's sold more of its Bonnaroo Buzz Fair Trade-sourced super premium ice cream to U.S.consumers,it would be using a __________ strategy.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

competitive advantage refers to

Correct AnswerverifiedShow Answer

Apple,a multimarket,multiproduct firm,manufactures and markets iMacs,iPods,iPhones,and iPads as a portfolio of businesses.At what organizational level does Apple set the strategic direction for these businesses to create customer value?

Correct AnswerverifiedThe iMacs,iPods,iPhones,and iPads,which ...View AnswerShow Answer

profits are acceptable,a firm that has set sales as its goal may elect to __________,even though profitability may not be maximized.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

of the following were strategic opportunities identified in IBM's 2015 Road Map EXCEPT:

Correct AnswerverifiedShow Answer

Market share is the ratio of sales revenue of the firm to the total sales revenue of all __________,including the firm itself.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
A marketing strategy is the means by whi...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The iMacs,iPods,iPhones,and iPads,which ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified