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Exam 12: Managing Innovation and Fostering Corporate Entrepreneurship

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Question 31

Multiple Choice

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What kind of innovation do Hulu,Amazon Prime Video,and Airbnb represent?

A) incremental
B) disruptive
C) radical
D) sustaining

E) A) and C)
F) All of the above

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Question 32

Multiple Choice

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Common features of a dispersed approach to corporate entrepreneurship include all the following except

A) semi-autonomous new venture groups.
B) use of product champions.
C) a top-down approach to supporting entrepreneurial behavior.
D) an entrepreneurial culture.

E) B) and C)
F) None of the above

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Question 33

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Whereas ________ are willing to violate procedures and operate outside normal channels,________ gather hard data and develop a strong case for why a project should be killed.

One of the following is not a type of risks that executives must address.Which is it?

________ produce fundamental changes that can transform a company or even revolutionize an industry,while ________ enhance existing practices and often represent evolutionary applications of fundamental breakthroughs.

If a company regularly imitates rivals by copying new products,marketing messages,or other aspects of their strategy,this is an example of

From watching his wife struggle to keep track of the family finances,Intuit founder Scott Cook identified the need for easy-to-use financial software that provided a single place for managing bills,bank accounts,and investments.This is an example of which innovator DNA trait?

According to researchers from Drexel University and Rutgers University as presented in the Journal of Management,in industries that rely heavily on intellectual capital,such as technology,life sciences,or the arts,the loss of talented employees may have an unexpected benefit for the organization.While turnover of star scientists did disrupt innovation related to existing lines of research in the companies,it also increased the rate of innovation in previously unexplored areas.Companies adapt to the loss of talent by exploring products,brands,and methods they may not have otherwise considered.Which of the following statements is not a key takeaway from this research?

According to the text,________,which support fledgling startups are often used to pursue specific entrepreneurial ventures developed by ________.

A manager might insist that separating a decision into multiple parts will guarantee that the decisions made will turn out well.This allows for an assessment of the project at each stage,lessening the likelihood the project will fall prey to which of the following?

Product champions

Which habit is most directly related to the innovative process that managers should acquire as they start to build the innovative DNA needed to be more successful innovators in the future?

For innovation team members to work enthusiastically on innovation projects,it is important to separate the performance of individual team members from the performance of the innovation itself.

One of the potential pitfalls of real options analysis is that managers may have the incentive and know-how to game the system.

Which kind of risk taking requires that a company borrow heavily or commit a large portion of its resources in order to grow?

The costly Motorola global satellite telecom project known as Iridium provides a useful illustration of the ________.Even though problems with the project existed during the lengthy development process,Motorola refused to pull the plug.Only after investing 5 billion USD and years of effort was the project abandoned.

Exit champions are often reluctant to gather hard data about a venture because it might kill the project.

Dispersed approaches to corporate entrepreneurship are often found in organizations with a strong spirit of entrepreneurship.

One of the important questions the corporation must address in assessing the effectiveness of its venturing initiatives is that of the sustainability of its basis of competitive advantage.

What is real options analysis (ROA)as it applies to entrepreneurship and when is it appropriate to be used in this context?