Question 1

An intermediary who sells to consumers is referred to as a(n) __________.

Accepted Answer

A)  agent
B)  broker
C)  retailer
D)  wholesaler
E)  distributorF) None of the above
G) B) and C)

Question 2

Often companies must choose between a responsive supply chain and an efficient supply chain.This decision is based on __________.

Accepted Answer

A)  the specific needs of customer segments
B)  monetary considerations
C)  supplier alternatives
D)  the business mission
E)  a lack of an appropriate channel captainF) None of the above
G) C) and D)

Question 3

All of the following are buyer requirements for choosing a marketing channel EXCEPT:

Accepted Answer

A)  pre- or postsale services.
B)  convenience.
C)  variety.
D)  profitability.
E)  information.F) B) and E)
G) A) and E)

Question 4

__________ is common in the employment services and tax services industries where franchisors license individuals or firms to dispense a service under a trade name and specific guidelines.

Accepted Answer

A)  service-sponsored franchise system
B)  service-sponsored retail franchise system
C)  manufacturer-sponsored wholesale franchise system
D)  manufacturer-sponsored retail franchise system
E)  administered vertical marketing systemF) C) and E)
G) B) and E)

Question 5

A variety of terms are used for marketing intermediaries.According to Figure 15-1 above,"E" represents a(n) __________.

Accepted Answer

A)  retailer
B)  middleman
C)  wholesaler
D)  distributor
E)  agent or brokerF) A) and C)
G) B) and C)

Question 6

When a producer owns an intermediary at the next level down in the marketing channel,it is referred to as __________.

Accepted Answer

A)  horizontal integration
B)  forward integration
C)  parallel integration
D)  lateral integration
E)  backward integrationF) D) and E)
G) All of the above

Question 7

Mail order selling,catalog sales,telemarketing,interactive media,and televised home shopping are all examples of

Accepted Answer

A)  direct marketing channels.
B)  indirect marketing channels.
C)  multimedia marketing channels.
D)  virtual marketing channels.
E)  personal selling.F) A) and E)
G) A) and B)

Question 8

Intermediaries performing a transactional function in distribution are engaged in buying,selling,and __________.

Accepted Answer

A)  storing
B)  financing
C)  transporting
D)  risk taking
E)  merchandisingF) A) and D)
G) None of the above

Question 9

A corporate vertical marketing system refers to

Accepted Answer

A)  small,independent retailers that form an organization that operates a wholesale facility cooperatively.
B)  professionally managed geographically dispersed marketing channels that are controlled through strategic channel alliances.
C)  the combination of successive stages of production and distribution under a single ownership.
D)  professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact.
E)  a contractual arrangement between a parent company and an individual or firm that allows the individual or firm to operate a certain type of business under an established name and according to specific rules.F) A) and E)
G) A) and D)

Question 10

A channel captain refers to

Accepted Answer

A)  a member of a distribution channel that takes control through hegemony (power is not assigned,but assumed) .
B)  a channel member (producer,wholesaler,or retailer) who coordinates,directs,and supports other channel members.
C)  a channel team member known for his or her expertise in cutting through red tape.
D)  a person responsible for implementing a firm's a mission statement,linking all members of the marketing channel through a common goal.
E)  the person with greatest authority who represents his or her channel in the distribution chain.F) C) and E)
G) A) and B)

Question 11

Amazon uses supply chain and logistics management to

Accepted Answer

A)  make sure that it maintains the authority that comes with being the channel captain.
B)  avoid having to use quick response replenishment.
C)  lessen the amount of communication that is necessary between it and its suppliers.
D)  manage the flow of products from its suppliers to its distribution centers.
E)  implement its market divestment strategies.F) B) and D)
G) A) and B)

Question 12

Which of the following statements regarding supply chains is most accurate?

Accepted Answer

A)  The best supply chain is the one that is consistent with the needs of the customer segment being served and complements a company's marketing strategy.
B)  The most common form of supply chain is the collaborative-response efficiency strategy.
C)  In order for a supply chain to work effectively,key decisions should be made by a third-party logistics provider.
D)  The longer the supply chain,the greater the economies of scale and the better the profit margin.
E)  Supply chains should consider the needs of suppliers,provided those needs are consistent with marketing strategies.F) None of the above
G) C) and E)

Question 13

When one channel member believes another channel member is engaged in behavior that prevents it from achieving its goals,it is referred to as __________.

Accepted Answer

A)  distributor dissension
B)  marketing channel discord
C)  partnership divergence
D)  channel conflict
E)  channel dissonanceF) A) and B)
G) A) and D)

Question 14

Figure 15-4 above depicts the four most common marketing channels for business products and services."Z" represents

Accepted Answer

A)  consumers.
B)  industrial users.
C)  dual distributors.
D)  agents or brokers.
E)  industrial distributors.F) C) and E)
G) None of the above

Question 15

Candy bars should most likely be sold using which type of target market coverage?

Accepted Answer

A)  exclusive distribution
B)  direct distribution
C)  intensive distribution
D)  dual distribution
E)  selective distributionF) D) and E)
G) B) and C)

Question 16

A variety of terms are used for marketing intermediaries.According to Figure 15-1 above,"D" represents a(n) __________.

Accepted Answer

A)  retailer
B)  wholesaler
C)  distributor
D)  agent or broker
E)  middlemanF) None of the above
G) A) and D)

Question 17

Most Apple retail stores have a Genius Bar staffed with highly trained personnel that can help customers with their purchases of iPads,iPhones,and other Apple products and services.Which buying requirement is Apple satisfying with its Genius Bar?

Accepted Answer

A)  context
B)  information
C)  variety
D)  pre- and postsale services
E)  adaptationF) A) and B)
G) A) and E)

Question 18

Inspecting,testing,or judging products and assigning them quality grades would be an example of a __________ function.

Accepted Answer

A)  transactional
B)  logistical
C)  storing
D)  facilitating
E)  risk takingF) C) and D)
G) A) and D)

Question 19

Supply chain and logistics managers play a large part in the manufacture of automobiles.It is estimated that logistics costs account for __________ percent of the retail price you pay for a new car.

Accepted Answer

A)  1 to 2
B)  4 to 5
C)  8 to 10
D)  12 to 15
E)  25 to 30F) None of the above
G) A) and B)

Question 20

List and define the three major types of vertical marketing systems.

Accepted Answer

A vertical marketing system is a profess...

Exam 15: Managing Marketing Channels and Supply Chains

Intermediaries performing a transactional function in distribution are engaged in buying,selling,and __________.

Correct AnswerverifiedShow Answer

When a producer owns an intermediary at the next level down in the marketing channel,it is referred to as __________.

Correct AnswerverifiedShow Answer

All of the following are buyer requirements for choosing a marketing channel EXCEPT:

Correct AnswerverifiedShow Answer

Which of the following statements regarding supply chains is most accurate?

Correct AnswerverifiedShow Answer

Most Apple retail stores have a Genius Bar staffed with highly trained personnel that can help customers with their purchases of iPads,iPhones,and other Apple products and services.Which buying requirement is Apple satisfying with its Genius Bar?

Correct AnswerverifiedShow Answer

When one channel member believes another channel member is engaged in behavior that prevents it from achieving its goals,it is referred to as __________.

Correct AnswerverifiedShow Answer

__________ is common in the employment services and tax services industries where franchisors license individuals or firms to dispense a service under a trade name and specific guidelines.

Correct AnswerverifiedShow Answer

A channel captain refers to

Correct AnswerverifiedShow Answer

Mail order selling,catalog sales,telemarketing,interactive media,and televised home shopping are all examples of

Correct AnswerverifiedShow Answer

Figure 15-4 above depicts the four most common marketing channels for business products and services."Z" represents

Correct AnswerverifiedShow Answer

A corporate vertical marketing system refers to

Correct AnswerverifiedShow Answer

A variety of terms are used for marketing intermediaries.According to Figure 15-1 above,"D" represents a(n) __________.

Correct AnswerverifiedShow Answer

Candy bars should most likely be sold using which type of target market coverage?

Correct AnswerverifiedShow Answer

Supply chain and logistics managers play a large part in the manufacture of automobiles.It is estimated that logistics costs account for __________ percent of the retail price you pay for a new car.

Correct AnswerverifiedShow Answer

Often companies must choose between a responsive supply chain and an efficient supply chain.This decision is based on __________.

Correct AnswerverifiedShow Answer

Amazon uses supply chain and logistics management to

Correct AnswerverifiedShow Answer

Inspecting,testing,or judging products and assigning them quality grades would be an example of a __________ function.

Correct AnswerverifiedShow Answer

A variety of terms are used for marketing intermediaries.According to Figure 15-1 above,"E" represents a(n) __________.

Correct AnswerverifiedShow Answer

An intermediary who sells to consumers is referred to as a(n) __________.

Correct AnswerverifiedShow Answer

List and define the three major types of vertical marketing systems.

Correct AnswerverifiedA vertical marketing system is a profess...View AnswerShow Answer

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A vertical marketing system is a profess...
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