Question 1

Purchasing products for resale or as an agent to supply of a product would be an example of a __________ function.

Accepted Answer

A)  logistical
B)  facilitating
C)  risk taking
D)  transactional
E)  assortingF) B) and E)
G) A) and C)

Question 2

In choosing the appropriate marketing channel,a firm should consider the interests that buyers might want fulfilled.These interests fall into four broad categories: (1) __________; (2) convenience; (3) variety;and (4) pre- or postsale services.

Accepted Answer

A)  profitability
B)  information
C)  quality
D)  brand name recognition
E)  availabilityF) B) and E)
G) C) and D)

Question 3

Which statement regarding efficient supply chains is most accurate?

Accepted Answer

A)  Efficient supply chains often operate with relatively low inventory levels.
B)  Efficient supply chains use common platforms and common components across several products.
C)  Efficient supply chains rely on maintaining large geographically dispersed inventory warehouses.
D)  Efficient supply chains traditionally use expensive,but faster,modes of transportation.
E)  Efficient supply chains emphasize economies of scale by increasing the variety of system configurations offered.F) C) and D)
G) A) and D)

Question 4

The three basic functions intermediaries perform are

Accepted Answer

A)  planning,implementing,and evaluating functions.
B)  implementation,accommodating,and contractual functions.
C)  contractual,facilitating,and logistical functions.
D)  transactional,logistical,and facilitating functions.
E)  facilitating,accommodating,and implementation functions.F) A) and C)
G) A) and B)

Question 5

At the end of a recent year,Solectron,a big Milpitas,California,electronics contractor,made half of its purchases under vendor-managed inventory programs.Solectron

Accepted Answer

A)  had its suppliers perform all materials handing activities.
B)  authorized its suppliers to eliminate as many wholesaling functions as possible from the supply chain.
C)  used a system in which its suppliers determined the product amount and assortment that should be in stock.
D)  authorized the use of distribution centers to provide quicker customer response times.
E)  balanced its total logistics cost by eliminating the convenience service factor.F) A) and E)
G) None of the above

Question 6

Vertical integration can lead to legal prosecution if

Accepted Answer

A)  there is potential to lessen competition or create a monopoly.
B)  mergers create too much competition.
C)  a corporate vertical system attempts to become a contractual vertical marketing system.
D)  an administered vertical system attempts to become a corporate vertical marketing system.
E)  one member of the channel attempts to take the position of channel captain away from another.F) B) and E)
G) A) and D)

Question 7

Your best friend just bought a longboard at BC Surf & Sport.In terms of the marketing channel,BC Surf & Sport is a(n) __________.

Accepted Answer

A)  ultimate consumer
B)  manufacturer
C)  wholesaler
D)  retailer
E)  distributorF) C) and E)
G) A) and B)

Question 8

The lag from ordering an item until it is received and ready for use or sale is referred to as

Accepted Answer

A)  order cycle time.
B)  order handling time.
C)  order-to-ship duration.
D)  purchase cycle.
E)  logistics cycle.F) D) and E)
G) B) and E)

Question 9

The two types of channel conflict are

Accepted Answer

A)  wholesaler and retailer.
B)  horizontal and vertical.
C)  transactional and promotional.
D)  external and internal.
E)  producer and consumer.F) A) and E)
G) B) and C)

Question 10

Establishments primarily engaged in selling grain and small farm products to retail feed stores would be classified as

Accepted Answer

A)  retailers.
B)  brokers.
C)  ultimate consumers.
D)  wholesalers.
E)  agents.F) A) and B)
G) All of the above

Question 11

A tying arrangement refers to when a supplier requires

Accepted Answer

A)  a distributor purchasing some products to buy others from the supplier.
B)  channel members to sell only its products or restricts distributors from selling directly competitive products.
C)  to whom distributors may resell the supplier's products and in what specific geographical areas or territories they may sell.
D)  a channel member to sell only its products.
E)  a channel member to finance all loans through the supplier's bank.F) A) and B)
G) B) and E)

Question 12

When producers and ultimate consumers deal with each other one-on-one,it is referred to as a(n)

Accepted Answer

A)  strategic channel alliance.
B)  horizontal marketing exchange.
C)  direct channel.
D)  indirect channel.
E)  dual distribution channel.F) None of the above
G) A) and E)

Question 13

Intensive distribution refers to

Accepted Answer

A)  the distribution of products or services in markets where there are currently no other competitors.
B)  the distribution of products or services where the producer owns the entire channel of distribution.
C)  the density of distribution whereby a firm tries to place its products or services with only one retail outlet in a specified geographical area.
D)  the density of distribution whereby a firm tries to place its products or services in as many outlets as possible.
E)  the density of distribution whereby a firm tries to place its products or services in a few retail outlets in a specific area.F) C) and E)
G) B) and E)

Question 14

What are the utilities created by marketing intermediaries? Describe each one.

Accepted Answer

Marketing intermediaries help create fou...

Question 15

__________ is an intermediary who sells to other intermediaries.

Accepted Answer

A)  agent
B)  wholesaler
C)  retailer
D)  manufacturer
E)  brokerF) A) and B)
G) A) and C)

Question 16

There are four popular types of franchising: (1) manufacturer-sponsored retail franchise systems; (2) manufacturer-sponsored wholesale franchise systems; (3) service-sponsored franchise systems;and (4) __________.

Accepted Answer

A)  service-sponsored retail franchise systems
B)  wholesaler-sponsored franchise systems
C)  horizontal-marketing franchise systems
D)  contractual-sponsored franchise systems
E)  customer-generated franchise systemsF) A) and C)
G) B) and E)

Question 17

The blending of different communication and delivery channels that are mutually reinforcing in attracting,retaining,and building relationships with consumers who shop and buy in traditional intermediaries and online is referred to as __________.

Accepted Answer

A)  direct marketing
B)  indirect marketing
C)  intensive marketing
D)  multichannel marketing
E)  electronic marketingF) C) and D)
G) B) and E)

Question 18

__________ is any intermediary between a manufacturer and end-user markets.

Accepted Answer

A)  agent
B)  wholesaler
C)  retailer
D)  middleman
E)  brokerF) None of the above
G) A) and B)

Question 19

A fast-food franchisee is required by its franchisor to buy unmarked plastic eating utensils from the franchisor if the franchisee wants to use the cups,napkins,and other paper products with the franchise logo.The franchisee can buy the identical utensils from a local supplier for half the price.This requirement would be an example of a(n)

Accepted Answer

A)  dual distribution network.
B)  refusal to deal.
C)  exclusive dealing.
D)  tying arrangement.
E)  resale restriction.F) B) and E)
G) C) and D)

Question 20

A marketing channel intermediary that purchases merchandise for resale at retail outlets would be engaging in a(n) __________ function.

Accepted Answer

A)  transactional
B)  logistical
C)  facilitating
D)  risk taking
E)  assortingF) B) and E)
G) C) and D)

Exam 15: Managing Marketing Channels and Supply Chains

Your best friend just bought a longboard at BC Surf & Sport.In terms of the marketing channel,BC Surf & Sport is a(n) __________.

Correct Answer
verified

The blending of different communication and delivery channels that are mutually reinforcing in attracting,retaining,and building relationships with consumers who shop and buy in traditional intermediaries and online is referred to as __________.

Correct Answer
verified

Establishments primarily engaged in selling grain and small farm products to retail feed stores would be classified as

Correct Answer
verified

The two types of channel conflict are

Correct Answer
verified

Purchasing products for resale or as an agent to supply of a product would be an example of a __________ function.

Correct Answer
verified

The three basic functions intermediaries perform are

Correct Answer
verified

Intensive distribution refers to

Correct Answer
verified

What are the utilities created by marketing intermediaries? Describe each one.

Correct Answer
verified
Marketing intermediaries help create fou...
View Answer

A tying arrangement refers to when a supplier requires

Correct Answer
verified

__________ is an intermediary who sells to other intermediaries.

Correct Answer
verified

The lag from ordering an item until it is received and ready for use or sale is referred to as

Correct Answer
verified

When producers and ultimate consumers deal with each other one-on-one,it is referred to as a(n)

Correct Answer
verified

Vertical integration can lead to legal prosecution if

Correct Answer
verified

Correct Answer
verified

__________ is any intermediary between a manufacturer and end-user markets.

Correct Answer
verified

A marketing channel intermediary that purchases merchandise for resale at retail outlets would be engaging in a(n) __________ function.

Correct Answer
verified

There are four popular types of franchising: (1) manufacturer-sponsored retail franchise systems; (2) manufacturer-sponsored wholesale franchise systems; (3) service-sponsored franchise systems;and (4) __________.

Correct Answer
verified

In choosing the appropriate marketing channel,a firm should consider the interests that buyers might want fulfilled.These interests fall into four broad categories: (1) __________; (2) convenience; (3) variety;and (4) pre- or postsale services.

Correct Answer
verified

Which statement regarding efficient supply chains is most accurate?

Correct Answer
verified

At the end of a recent year,Solectron,a big Milpitas,California,electronics contractor,made half of its purchases under vendor-managed inventory programs.Solectron

Correct Answer
verified

Exam 15: Managing Marketing Channels and Supply Chains

Your best friend just bought a longboard at BC Surf & Sport.In terms of the marketing channel,BC Surf & Sport is a(n) __________.

Correct AnswerverifiedShow Answer

The blending of different communication and delivery channels that are mutually reinforcing in attracting,retaining,and building relationships with consumers who shop and buy in traditional intermediaries and online is referred to as __________.

Correct AnswerverifiedShow Answer

Establishments primarily engaged in selling grain and small farm products to retail feed stores would be classified as

Correct AnswerverifiedShow Answer

The two types of channel conflict are

Correct AnswerverifiedShow Answer

Purchasing products for resale or as an agent to supply of a product would be an example of a __________ function.

Correct AnswerverifiedShow Answer

The three basic functions intermediaries perform are

Correct AnswerverifiedShow Answer

Intensive distribution refers to

Correct AnswerverifiedShow Answer

What are the utilities created by marketing intermediaries? Describe each one.

Correct AnswerverifiedMarketing intermediaries help create fou...View AnswerShow Answer

A tying arrangement refers to when a supplier requires

Correct AnswerverifiedShow Answer

__________ is an intermediary who sells to other intermediaries.

Correct AnswerverifiedShow Answer

The lag from ordering an item until it is received and ready for use or sale is referred to as

Correct AnswerverifiedShow Answer

When producers and ultimate consumers deal with each other one-on-one,it is referred to as a(n)

Correct AnswerverifiedShow Answer

Vertical integration can lead to legal prosecution if

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

__________ is any intermediary between a manufacturer and end-user markets.

Correct AnswerverifiedShow Answer

A marketing channel intermediary that purchases merchandise for resale at retail outlets would be engaging in a(n) __________ function.

Correct AnswerverifiedShow Answer

There are four popular types of franchising: (1) manufacturer-sponsored retail franchise systems; (2) manufacturer-sponsored wholesale franchise systems; (3) service-sponsored franchise systems;and (4) __________.

Correct AnswerverifiedShow Answer

In choosing the appropriate marketing channel,a firm should consider the interests that buyers might want fulfilled.These interests fall into four broad categories: (1) __________; (2) convenience; (3) variety;and (4) pre- or postsale services.

Correct AnswerverifiedShow Answer

Which statement regarding efficient supply chains is most accurate?

Correct AnswerverifiedShow Answer

At the end of a recent year,Solectron,a big Milpitas,California,electronics contractor,made half of its purchases under vendor-managed inventory programs.Solectron

Correct AnswerverifiedShow Answer

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Marketing intermediaries help create fou...
View Answer

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