Question 1

"Buy American-made products.Keep America working."-Jim Brown,Cleveland,Ohio,USA.This is a slogan that reflects

Accepted Answer

A)  the American value of working hard for your money.
B)  patriotism in a time of political uncertainty.
C)  an American attitude of consumer ethnocentrism.
D)  a promotional campaign by an American manufacturer.
E)  the American value of capitalism.F) B) and E)
G) C) and E)

Question 2

To become leaders in the world market,countries need related and supporting industries because

Accepted Answer

A)  collaborative suppliers can generate revenue for further investment.
B)  they can eliminate the need to import materials from other countries.
C)  most countries still believe strongly in protectionism.
D)  clusters of strong suppliers can accelerate innovation.
E)  their union lessens financial vulnerability and increases buying power.F) D) and E)
G) A) and B)

Question 3

What is the difference between cultural ethnocentricity and consumer ethnocentrism?

Accepted Answer

Cultural ethnocentricity is the belief t...

Question 4

According to Figure 7-5 above,point "A" would most likely represent what option for entering the global marketplace?

Accepted Answer

A)  joint venture
B)  licensing
C)  exporting
D)  direct investment
E)  franchiseF) A) and B)
G) A) and C)

Question 5

Two variations on licensing are

Accepted Answer

A)  contract manufacturing and direct investment.
B)  contract manufacturing and joint ventures.
C)  foreign assembly and franchising.
D)  contract manufacturing and contract assembly.
E)  foreign assembly and joint ventures.F) B) and C)
G) A) and B)

Question 6

The Japanese manufacture tractors for rice paddies.They are smaller than most U.S.tractors and perfect for a weekend farmer who wants to tend to a small garden.The tractors are not sold in the United States through any authorized channels,yet they are available in the U.S.at prices below the manufacturer's suggested retail price.What is the term for how these Japanese tractors are being sold?

Accepted Answer

A)  the gray market
B)  under the counter
C)  over the counter
D)  bypassed global channels
E)  breaking the distribution monopolyF) A) and E)
G) A) and C)

Question 7

The two major classifications of stages of economic development helpful to global marketers are

Accepted Answer

A)  capitalist and communist.
B)  developed and underdeveloped.
C)  developed and developing.
D)  capitalist and developing.
E)  free enterprise and planned economy.F) All of the above
G) A) and B)

Question 8

Which of the following is most accurate in regards to the Asian Free Trade Agreements?

Accepted Answer

A)  Efforts to liberalize trade in East Asia have decreased as a result of the economic downturn in 2009.
B)  Asian Free Trade agreements are based on ethnicity rather than geographical borders.
C)  Asian Free Trade agreements encourage the formation of multinational corporations.
D)  Asian Free Trade Agreements recently include India and China.
E)  Asian Free Trade agreements have reduced tariffs among countries and promoted trade.F) C) and E)
G) B) and E)

Question 9

Why did Dell,Inc. ,embark on a global growth initiative?

Accepted Answer

A)  U.S.sales had decreased.
B)  Dell was recently purchased by Lenovo,a major Chinese competitor.
C)  There was too much competition in Dell's direct-to-consumer marketing channel.
D)  There were fewer restrictions in computer technology outside the United States.
E)  Emerging economies offered significant growth potential.F) B) and C)
G) D) and E)

Question 10

To avoid competing with Japanese firms through their traditional channel of distribution,Fran Wilson Creative Cosmetics Moodmatcher lip coloring is sold in which type of retail venue?

Accepted Answer

A)  grocery stores
B)  flower shops
C)  beauty salons
D)  department stores
E)  gift storesF) B) and E)
G) A) and B)

Question 11

Companies that use a(n) __________ marketing strategy have as many different product variations,brand names,and advertising programs as countries in which they do business.

Accepted Answer

A)  ethnocentric
B)  multidomestic
C)  transnational
D)  global
E)  internationalF) C) and D)
G) A) and B)

Question 12

Michael Porter has identified four key elements in a nation's competitive advantage: factor conditions;demand conditions;related and supporting industries;and __________.

Accepted Answer

A)  consumer behavior
B)  workforce education and skill levels
C)  governmental regulation
D)  company strategy,structure and rivalry
E)  suppliersF) B) and E)
G) A) and E)

Question 13

Which of the following statements reflects Michael Porter's theory regarding national competitive advantage?

Accepted Answer

A)  Clusters of strong suppliers can interfere with entry into a global market.
B)  A firm that succeeds in global markets has often left a domestic market because it was too competitive.
C)  A country's natural resources,education,and infrastructure can be turned into a competitive advantage.
D)  The first goal of a global marketer is to actively educate a nation's domestic customers.
E)  A nation's domestic workforce is more motivated to work for foreign corporations than its own.F) None of the above
G) A) and D)

Question 14

Cultural symbols refer to

Accepted Answer

A)  ideas that can be protected by international copyrights.
B)  ideas that cannot be expressed by words or characters.
C)  things that represent values that exist solely within a nation.
D)  things that represent ideas and concepts.
E)  words that represent pictures or designs.F) A) and B)
G) D) and E)

Question 15

A field of study that examines the correspondence between symbols and their role in the assignment of meaning for people is referred to as

Accepted Answer

A)  back translation.
B)  symbiotics.
C)  semiotics.
D)  symbolic linguistics.
E)  cross-cultural analysis.F) A) and B)
G) A) and C)

Question 16

Generally,as the proportion of middle-income households in a country __________,the nation's purchasing power increases.

Accepted Answer

A)  decreases
B)  increases
C)  levels off
D)  reaches 33 percent of the total population
E)  reaches 50 percent of the total populationF) B) and D)
G) A) and D)

Question 17

A firm that views the world as consisting of unique parts and markets to each part differently is referred to as a(n)

Accepted Answer

A)  meganational firm.
B)  extranational firm.
C)  international firm.
D)  multinational firm.
E)  transnational firm.F) C) and D)
G) B) and C)

Question 18

Global marketing is also affected by economic considerations.Identify the four steps that should be performed when scanning the global marketplace.

Accepted Answer

A scan of the global marketplace should ...

Question 19

The European Union (EU) in 2013 consisted of 28 countries with more than 500 million consumers.The EU has eliminated most barriers to the free flow of products,services,capital,and labor across its borders.Which of the following countries is NOT a member of the EU?

Accepted Answer

A)  Latvia
B)  Greece
C)  Ireland
D)  Switzerland
E)  EnglandF) None of the above
G) B) and D)

Question 20

Semiotics refers to

Accepted Answer

A)  a field of study in marketing linguistics that identifies the connotative meanings behind words in order to create the most effective product or brand names.
B)  a field of study in marketing linguistics that identifies the connotative meanings behind words in order to create the most effective advertising messages.
C)  a field of study that examines the correspondence between symbols and their role in the assignment of meaning for people.
D)  a field of linguistics that translates words into internationally recognized symbols to help companies carry their product message across international boundaries.
E)  the practice where a translated word or phrase is retranslated into the original language by a different interpreter to catch errors.F) B) and D)
G) B) and E)

Exam 7: Understanding and Reaching Global Consumers and Markets

Why did Dell,Inc. ,embark on a global growth initiative?

Correct Answer
verified

Correct Answer
verified

Semiotics refers to

Correct Answer
verified

Companies that use a(n) __________ marketing strategy have as many different product variations,brand names,and advertising programs as countries in which they do business.

Correct Answer
verified

To become leaders in the world market,countries need related and supporting industries because

Correct Answer
verified

Which of the following is most accurate in regards to the Asian Free Trade Agreements?

Correct Answer
verified

To avoid competing with Japanese firms through their traditional channel of distribution,Fran Wilson Creative Cosmetics Moodmatcher lip coloring is sold in which type of retail venue?

Correct Answer
verified

What is the difference between cultural ethnocentricity and consumer ethnocentrism?

Correct Answer
verified
Cultural ethnocentricity is the belief t...
View Answer

"Buy American-made products.Keep America working."-Jim Brown,Cleveland,Ohio,USA.This is a slogan that reflects

Correct Answer
verified

The two major classifications of stages of economic development helpful to global marketers are

Correct Answer
verified

Michael Porter has identified four key elements in a nation's competitive advantage: factor conditions;demand conditions;related and supporting industries;and __________.

Correct Answer
verified

Which of the following statements reflects Michael Porter's theory regarding national competitive advantage?

Correct Answer
verified

A field of study that examines the correspondence between symbols and their role in the assignment of meaning for people is referred to as

Correct Answer
verified

Cultural symbols refer to

Correct Answer
verified

The European Union (EU) in 2013 consisted of 28 countries with more than 500 million consumers.The EU has eliminated most barriers to the free flow of products,services,capital,and labor across its borders.Which of the following countries is NOT a member of the EU?

Correct Answer
verified

Two variations on licensing are

Correct Answer
verified

Generally,as the proportion of middle-income households in a country __________,the nation's purchasing power increases.

Correct Answer
verified

According to Figure 7-5 above,point "A" would most likely represent what option for entering the global marketplace?

Correct Answer
verified

A firm that views the world as consisting of unique parts and markets to each part differently is referred to as a(n)

Correct Answer
verified

Global marketing is also affected by economic considerations.Identify the four steps that should be performed when scanning the global marketplace.

Correct Answer
verified
A scan of the global marketplace should ...
View Answer

Exam 7: Understanding and Reaching Global Consumers and Markets

Why did Dell,Inc. ,embark on a global growth initiative?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Semiotics refers to

Correct AnswerverifiedShow Answer

Companies that use a(n) __________ marketing strategy have as many different product variations,brand names,and advertising programs as countries in which they do business.

Correct AnswerverifiedShow Answer

To become leaders in the world market,countries need related and supporting industries because

Correct AnswerverifiedShow Answer

Which of the following is most accurate in regards to the Asian Free Trade Agreements?

Correct AnswerverifiedShow Answer

To avoid competing with Japanese firms through their traditional channel of distribution,Fran Wilson Creative Cosmetics Moodmatcher lip coloring is sold in which type of retail venue?

Correct AnswerverifiedShow Answer

What is the difference between cultural ethnocentricity and consumer ethnocentrism?

Correct AnswerverifiedCultural ethnocentricity is the belief t...View AnswerShow Answer

"Buy American-made products.Keep America working."-Jim Brown,Cleveland,Ohio,USA.This is a slogan that reflects

Correct AnswerverifiedShow Answer

The two major classifications of stages of economic development helpful to global marketers are

Correct AnswerverifiedShow Answer

Michael Porter has identified four key elements in a nation's competitive advantage: factor conditions;demand conditions;related and supporting industries;and __________.

Correct AnswerverifiedShow Answer

Which of the following statements reflects Michael Porter's theory regarding national competitive advantage?

Correct AnswerverifiedShow Answer

A field of study that examines the correspondence between symbols and their role in the assignment of meaning for people is referred to as

Correct AnswerverifiedShow Answer

Cultural symbols refer to

Correct AnswerverifiedShow Answer

The European Union (EU) in 2013 consisted of 28 countries with more than 500 million consumers.The EU has eliminated most barriers to the free flow of products,services,capital,and labor across its borders.Which of the following countries is NOT a member of the EU?

Correct AnswerverifiedShow Answer

Two variations on licensing are

Correct AnswerverifiedShow Answer

Generally,as the proportion of middle-income households in a country __________,the nation's purchasing power increases.

Correct AnswerverifiedShow Answer

According to Figure 7-5 above,point "A" would most likely represent what option for entering the global marketplace?

Correct AnswerverifiedShow Answer

A firm that views the world as consisting of unique parts and markets to each part differently is referred to as a(n)

Correct AnswerverifiedShow Answer

Global marketing is also affected by economic considerations.Identify the four steps that should be performed when scanning the global marketplace.

Correct AnswerverifiedA scan of the global marketplace should ...View AnswerShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Cultural ethnocentricity is the belief t...
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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A scan of the global marketplace should ...
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